Under this general heading appear a wide assortment of items that are either tributes to Holmes and Watson or, more often than not, commercializations of the duo and other Canonical characters. There are museums, hotels and motels, pubs, restaurants, a London subway with Canonical murals, a music store, a pet detective agency ("Sherlock Bones"), sculpture, greeting cards, birth announcements, bookmarks, jars of "Holmesmade" honey, pipes and tobacco, wine, commemorative postage stamps, lapel pins, and wallpaper. Other items are the handiwork of enterprising Sherlockians and their societies. Obviously it has not been possible to list and describe all the commercial products. The expense of acquiring them would be prohibitive.

Sherlockians not only have identified real-life names of persons and places that have Canonical names but also have been responsible for naming a mountain near Tulsa, Oklahoma, "Holmes Peak" and a lunar crater near the Apollo 17 landing site "Sherlock." Sherlockians from around the world attempt the dangerous ascent of Holmes Peak. But so far no one has gone to the moon in order to visit the Sherlock crater. That could be the ultimate Sherlockian adventure!

An interesting article by Nathan L. Bengis on Sherlockian memorials and ephemera appears in Four Wheels to Baker Street.

C15776. Ashdown, Paul G. "The Case of the Oblique Solicitors: An Inquiry into the Ethics of Advertising," BSJ, 30, No. 4 (December 1980), 230-233.

Once used in advertising as a symbol of rigorous appraisal, Sherlock Holmes succumbs to a purely irrational appeal in an advertising campaign for the Dodge Diplomat (DB3208, DB3209). The idealized symbol of a reasonable age is thus used as a metaphor for the baser aspirations of the 20th century.

C15777. -- B3183. Austin, Bliss. Nummi in Arca, or The Fiscal Holmes. Pittsburgh: The Hydraulic Press, 1977. [5] p. illus. (A Baker Street Christmas Stocking, No. 23)

Dr. Austin expands upon Robert Leavitt's essay (DA2986) by documenting a post-retirement source of income for the detective: testimonial ads! Examples cited are advertisements for "Taylor Old Style" roofing tin, the "Sleepless Watchman," and a new "Sherlock Holmes" game.

C15778. Blau, Peter E. "Where Did He Live, Then?" Washington, D.C.: The Spermaceti Press, 1993. 1 folded sheet.

"Prepared for the annual dinner of The Baker Street Irregulars, January 8, 1993."

Reproduction of a want ad in the November 1904 issue of The Booklovers Magazine from "Sherlock Holmes" at 12 Baker Street requesting information about the woman with gold eye-glasses. The ad publicized the first appearance of Gold in Collier's. The keepsake also includes an introduction by Blau.

C15779. MacDonald, Brian R. "A Discovery in Natural Mildness," BSM, No. 28 (Winter 1981), 25-26. (Sherlockian Collectibles)

A brief mention of the ways in which Holmes and Watson have been used as selling tools by advertisers, followed by an interesting commentary on yet another form of advertising that makes a nice collectible, a three-dimensional item: a statuette of Holmes making "A Discovery in Natural Mildness" on behalf of the suppliers of John Middleton's "Walnut" pipe tobacco. The article features a complete description and photograph of this unusual and rare object.

C15780. -- B3266. Shaw, John Bennett. 1974 -- The Year of the Sherlock. [Santa Fe: Privately Produced, December 1974.][4]p.

Examples of the use of Holmes's image in advertising, taken from the compiler's scrapbooks, and sent as a holiday greeting.

C15781. Stetak, Thomas A. Holmes on the Road. [LaGrange, Ohio: Privately Produced, January 11, 1991.] [8] p.

Limited to 221 numbered copies.

Reproductions of ads for the Holmes air-cooled car, in several models, manufactured between 1918 and 1923, followed by a brief introduction.

See also Posters, Television Advertising

C15782. -- B3177. Air-India. "We go out of our way to please you. We also go to London every day," The New York Times (April 29, 1974), 26.

With a photograph of Holmes and an Indian woman.

C15783. -- B3178. Akai American Ltd. Akai introduces the 1/2" videocassette system for people who really need to analyze the situation." Compton, Calif.: April 1978. 2 p.

With an excellent full-page photograph of Holmes.

C15784. -- B3179. Albion Clinical Laboratories. The Mystery of Nutritional Analysis at Albion Clinical Laboratories. Clearfield, Utah: [1977]. [12] p. (A-1077)

An illustrated booklet in which Holmes and Watson discuss nutritional research and services at the Albion Laboratory.

C15785. -- B3180. Aluminum Company of America. "The Aluminum Man," Time, 71, No. 8 (February 24, 1958), 105.

Features an illustration of "The Aluminum Man," with deerstalker, calabash pipe and magnifying glass, examining an Alcoa Aluminum Abrasive Tread Plate floor surface in the form of a large footprint.

C15786. -- B6060. American Geological Institute. "You don't have to be Sherlock Holmes to find what you need: Use GeoRef," Geotimes, 24, No. 2 (February 1979).

Features an illustration of the detective examining a cracked building foundation.

C15787. -- B3181. American Medical Association. Physicians' Placement Service. "Looking for a physician? Here's how to quickly find the perfect fit for your position," JAMA, 240, No. 12 (September 15, 1978), 1279.

Publicizes the new AMA Physician Placement Register and AMA Opportunity Placement Register. Includes a striking caricature of Holmes.

C15788. -- B3182. Armstrong Cork Co. "Did something terrible happen to Armstrong Tessera Corlon floors?"/ "No, my dear Watson," The New Yorker, 37, No. 21 (July 8, 1961), 35.

With a clever color illustration of Holmes and Watson examining the irregularity of a "Tessera" floor.

C15789. -- B3184. AutoStrop Safety Razor Co. "How S -- rl -- k H -- s Solved the Great Face Mystery," [Source unknown, 1908].

----------. ----------, The Sherlock Holmes Scrapbook. p. 12.

Holmes points out the advantages of shaving with an AutoStrop Razor. Includes an illustration of him holding the razor.

C15790. -- B3185. Baltimore and Ohio Railroad Co. "Plotting a new plant site? `Elementary, my dear Watson' ... The solution can be found on the B & 0. Evidence is yours for the asking...," The New Yorker, 33, No. 26 (August 17, 1957), 79.

With a photograph of a deerstalkered man smoking a calabash.

C15791. -- B3186. Beckman Instruments, Inc. "A Sherlock Ohms Mystery," Helinews, No. 31 (Winter 1963), 5. illus.

"In which Sherlock Ohms demonstrates his nose for noise."

C15792. -- B3187. Beckman Instruments, Inc. "A Sherlock Ohms Mystery," Helinews, No. 38 (Winter 1966), 6. illus.

"In which Ohms proves that trimmers, like fingerprints, are not alike."

C15793. -- B3188. Beckman Instruments, Inc. "A Sherlock Ohms Mystery," Helinews, No. 39 (Spring 1967), 3. illus.

"In which Ohms cracks a tough nut (his old associate, Professor Watts)."

C15794. -- B3189. Beckman Instruments, Inc. Spinco Div. [Untitled] [n.d.] [8] p.

Holmes and Watson check the Spectrochrom Analyzer for clues. With illustrations by Rodrigues.

C15795. -- B3190. Beecham's Pills. "The Last Letter from Sherlock Holmes," Tit-Bits (January 27, 1894).

----------. ----------, BSCS, No. 24 (1978), 2.

----------. ----------, The Strand Magazine, 22 (September 1901), inside front cover.

----------. ----------, BSCS, No. 23 (1977), 2.

(The October 1903 Strand carried another ad using Holmes's name to endorse this product.)

C15796. -- B3191. Blue Cross and Blue Shield. "The Adventure of the Blue Cross and Blue Shield," by John H. Watson, M.D., with a little help from the staff [i.e. Jerry Shepherd] of Broadcaster. Broadcaster [Blue Cross and Blue Shield of Indiana], 29, No. 2 (February 1976), 14-16. illus.

"What was the strange connection between these two companies? Was it really so strange after all? Holmes didn't think so...."

C15797. -- B3192. Blue Cross and Blue Shield. "The Case of the Creeping Insurance Rate," [by Jerry Shepherd]. Broadcaster, 31, No. 4 (April 1978), 8-10. illus.

"Wherein the famous Sherlock Holmes uncovers the not-so-sinister motive behind insurance rate increases; and poses a puzzling dilemma for his faithful associate, Dr. John Watson."

C15798. -- B3193. Blue Cross and Blue Shield. "The Case of the Cryptic Memorandum," by John H. Watson, M.D. (as told to the staff [i.e. Jerry Shepherd] of Broadcaster). Broadcaster, 30, No. 1 (January 1977), 18-21. illus.

"Holmes knew that somewhere in the mysterious memorandum, hidden among all the unnecessary words and rambling sentences, was a piece of information the writer wanted to convey. The question was -- what was it?"

C15799. -- B3194. The Boehringer Corp. (London) Ltd. "How on earth did you get those cyclic nucleotides, Holmes?" / "Elementary, my dear Watson, I contacted the Boehringer Corp. (London) Ltd." [4] p. illus.

----------. ----------, Nature, 224 (October 4, 1969), xx.

With an illustration by Paget from Nava.

C15800. -- A6091. The Bohemian. "Sherlock Holmes Meets `The Bohemian': The Adventure of the Editorial Shoe," by A. Nother Doyle [pseud.] Life, 50 (October 31, 1907), 521.

----------, BSJ, 19, No. 4 (December 1969), back cover.

An advertisement for The Bohemian in form of a Sherlockian parody.

C15801. -- B6061. Boorum and Pease Co. "The Case of the Missing Microforms!" Corporate Systems, 2, No. 6 (September 1977), 19. illus.

----------. ----------, Infosystems, 24, No. 10 (October 1977), 85.

"There's no mystery here, Watson. B & P manufactures the ultimate storage and retrieval system."

C15802. -- B3195. Booth's Distilleries Ltd. "Basil Rathbone probes the *Gentleman's martini," The New Yorker, 34, No. 19 (June 28, 1958), 49. illus.

----------. ----------, The New Yorker, 34, No. 35 (October 18, 1958), 79. illus.

*"Necessarily made with Booth's House of Lords Gin." Imported from England by W. A. Taylor & Co., N.Y.

C15803. -- B3196. Boy Scouts of America. Supply Div. "The Case of the Unofficial Pants," Boys' Life (January 1972), 75.

A full-page color photograph of Holmes examining a Cub Scout's uniform with his magnifying glass.

C15804. -- B3197. Bristol-Myers Co. "The Dragon Mouth of the Baskervilles," Art Direction: The Magazine of Visual Communication (April 1969), 76.

"Combs and Plotzen in tvc track down, vanquish `The Dragon Mouth of the Baskervilles,' all with the aid of Vote toothpaste."

Voted one of the year's fifty best television commercials by the American Institute of Graphic Arts.

C15805. -- B3198. Broadway, Frank. C Is for the Company. London: Produced for Aims of Industry by British Trades Alphabet, [n.d.]. 15 p.

A booklet featuring a dialogue between Sherlock Holmes and Mike Day on how to start and operate a successful business. With illustrations, including cover illustrations of the detective.

C15806. -- B3199. [Buckbee-Mears Co.] "Sherlock Holmes Campaign Develops Leads That Result in Opening of 20 New Markets for Manufacturer," Janus Direct Marketing Letter (March 1978), 3. illus.

----------. ----------, PPofFC, No. 39 (May 11, 1978), 4.

"Buckbee-Mears Co., a manufacturer of filter material, used specialty advertising in conjunction with direct mail to elicit market data from potential users of its stainless steel screens."

C15807. -- B3200. Burberrys Ltd. "By appointment to the world's best-dressed men," The New Yorker, 33, No. 32 (September 28, 1957), 9.

----------. ----------, The New Yorker, 33, No. 34 (October 12, 1957), 101.

A full-page color photograph of a "distinguished-looking man," with a deerstalker and calabash pipe, wearing a Burberry coat.

C15808. -- B3201. Burberrys Ltd. "By George, we've started another revolution in the colonies!" The New Yorker, 34, No. 5 (March 22, 1958), inside front cover.

With a color photograph of two men -- one, in the foreground, is outfitted in the latest "aristocratic town coat"; the other, in the background, is dressed like Holmes.

C15809. -- B3202. Burberrys Ltd. "Landed Gentry (in a Burberry Weatherproof of course)," The New Yorker, 34, No. 35 (October 18, 1958), 23.

The same model (DB3200) in a Burberry, with a deerstalker and calabash, walking away from a helicopter.

C15810. -- B3203. Burnett (Leo) Co. "The First-Time Look," Fortune, 59, No. 6 (June 1959), 97.

"William Gillette defined good acting as: `Giving the illusion of the thing being done for the first time.' ... We think advertising men ought to take Mr. Gillette's words to heart. For acting shares with advertising the need for spontaneity. ..." With a photograph of Gillette as Holmes.

C15811. -- B3204. Calvert Distillers Co. "How do you know it's Calvert Gin?" / "Elementary, my dear Watson," Esquire, 68, No. 1 (July 1967), 20.

"It's simple deduction...." With a color illustration of Holmes and Watson.

C15812. -- B3205. Canada Trust. The Case of the Hunted House. [London, Ontario, 1975.] 8 p. illus.

"Buying a house? This booklet is chockfull of helpful clues."

Contains essentially the same information as the following item.

C15813. -- B3206. Canada Trust. The FindaHome Mystery, or (The Case of the All-Night Bagpipe School). [London, Ontario, 1975.]

"Sherlock Holmes and Dr. Watson move out of 221 Baker Street. But do they know what lies ahead?"

A Sherlockian real estate promotion kit (brochures, decal, etc., inserted in a mock volume).

C15814. -- A5850. Cascade Natural Gas Corporation. Sherlock Homes in the Curious Adventure of "Heating the House." [Seattle, Wash.: 1964.] 31 p.

An illustrated advertising booklet extolling the advantages of heating with gas.

C15815. -- B3207. Chicago Tribune. "Holmes would have agreed...," Chicago Tribune (September 16, 1974), V, 1. illus.

"There's no better place to discover opportunity or recruit talent than in the pages of our 7-day classified job marketplace!"

C15816. -- B3208. Chrysler Corp. "Holmes, where have all the Ford and Chevy owners gone?" / "Carnapped, Watson ... by the new Diplomat," Newsweek, 89, No. 23 (June 6, 1977), 30-31.

A two-page color photograph of Holmes and Watson standing by a Dodge Diplomat.

A television commercial promoting the Diplomat also featured Lee Bergere as Holmes and Arthur Gould-Porter as Watson. The recording script was published in SHJ, 13, No. 3 (Spring 1978), 67.

C15817. -- B3209. Chrysler Corp. Sherlock Holmes. 1977. 6 x 3 ft.

A life-size cardboard figure of the detective (Lee Bergere) used in an advertising campaign to promote Dodge automobiles.

C15818. -- B3210. Cluett, Peabody & Co. "But how did you know young Bromley murdered the haberdasher, Holmes?" [Source unknown, 1959].

----------. ----------, The Sherlock Holmes Scrapbook. p. 67.

An ad for Arrow shirts; with an illustration by Anton.

C15819. -- B3211. Columbia Broadcasting System. CBS Radio Div. "If he hadn't been so busy creating Tom Sawyer, he could have created Sherlock Holmes!" Time, 107, No. 2 (January 12, 1976), 66.

"Mystery Theater celebrates its third anniversary with a surprise. Seven masterful tales of detection, intrigue and suspense by the greater writer more widely known for his humor, Mark Twain. Leading off with one in which Tom Sawyer does play a Sherlock ... `Tom Sawyer, Detective.'" Includes an illustration of Mark Twain and a deerstalkered Tom Sawyer with a magnifying glass.

C15820. -- B3212. Columbia Broadcasting System. "Marvin Kalb Spots Clues Sherlock Holmes Might Miss," Newsweek, 91, No. 23 (June 5, 1978), 97.

----------. ----------, WW, 1, No. 2 (September 1978), 24.

"CBS News Diplomatic Correspondent Kalb says to get news out of diplomats you must be a detective!"

C15821. -- A5867. Columbus Recording Lock Co., Columbus, Ohio. "Sherlock Holmes and the Sleepless Watchman," Collier's Weekly, 34, No. 5 (October 29, 1904), 27.

----------. ----------, Shots from the Canon, by James Montgomery. [Philadelphia: Privately Printed, 1953.] p. 26.

An advertisement in which Holmes tells Watson about the advantages of a recording lock.

C15822. -- B3213. Columbus Recording Lock. "Sherlock Holmes and the Sleepless Watchman," Collier's, 34, No. 9 (November 26, 1904).

----------. ----------, BSCS, No. 23 (1977), 3-4.

An endorsement by Holmes for the "Sleepless Watchman" recording lock.

C15823. -- B3214. Columbus Recording Lock. "A Sleepless Watchman for 1 cent a day," Collier's, 33, No. 26 (September 24, 1904), 28. illus.

----------. ----------, BSCS, No. 23 (1977), 3-4.

"Sherlock Holmes says: `The prevention of theft is infinitely better and cheaper than its detection and punishment.'"

C15824. -- B3215. Crawford's Cream Crackers. "Elementary, my dear Watson!" [Source unknown, 1952].

----------. ----------, The Sherlock Holmes Scrapbook. p. 75.

With an illustration of Holmes.

C15825. -- B3216. Dan River Mills. "Best Sellers. They are the classics everyone wants to own ... they are Twin Wonder cottons, the fabrics you find only in correct fashions," The New Yorker [date unknown].

With a color photograph of three men reading books and two others dressed like Holmes; standing inside a mock book entitled Sherlock Holmes.

C15826. -- B6062. Demco Educational Corp. "Keep Sherlock Holmes in circulation longer ... and solve your book repair problems with Fastape," Library Journal, 104, No. 5 (March 1, 1979), 530.

----------. ----------, Wilson Library Bulletin, 55, No. 7 (March 1979), 493.

With a photograph of a mended copy of The Hound of the Baskervilles and a calabash pipe.

C15827. -- B3217. Dow Jones & Co. "The Dow Jones Broker. He finds more clues. When it comes to spotting important investment clues, your Dow Jones Broker can out-sleuth Sherlock Holmes ... Size, experience, speed -- that's what every Dow Jones Broker has going for him. Far from elementary, Watson!" The Wall Street Journal (October 6, 1971), 31.

With a caricature of Holmes examining a ticker tape.

C15828. -- B3218. Dynascan Corp. The Cobra Solution: Or What 23 Channels Can Mean to You. [Chicago: 1976.] [8] p. (300-1-010)

A booklet publicizing Cobra Citizens Band Radios, illustrated with caricatures of Sherlock Holmes.

C15829. -- B3219. The Electricity Council. "Consider how you would heat high viscosity oils, my dear Watson ...," Petroleum Review [London] (December 1973), ix. illus.

Holmes explains to Watson the benefits of "electric heating plant," and calls attention to a monograph he has written, entitled The case for electric heating of viscous fuel oils and bitumen.

C15830. -- B3220. Emandar Ltd. "So much for the Hound of the Baskervilles, Watson, now tell the cabby `Baker Street' as quick as he likes, there's a good fellow. We should lose no time investigating that case of Gaston de Lagrange [the noblest brandy of them all ...]," Punch, 250 (February 9, 1966), xiii.

C15831. -- B3221. Flint Laboratories. Doctor Watson Exposes Double Agent. Morton Grove, Ill.: 1969. 1 p.

"Comforting, my dear doctor, to know that SYNTHROID, the `single agent,' cleverly does the job of two." With a color photograph of Holmes and Watson.

C15832. -- B3222. Friedricks (Henry) & Co. "Bill Haire for Friedricks," Vogue, 166, No. 9 (September 1976), 163.

A full-page ad showing three models: one is wearing an inverness cape and a deerstalker.

C15833. -- B3223. General Activation Analysis. Elemental ... My Dear Watson. San Diego: [n.d.]. 1 p. (GAA 75-13)

"Sherlock Holmes was good, but -- Could he find a clue he could not see? Neutron Activation Analysis can!"

C15834. -- B3224. General Electric Co. "How many of these 7 famous crime fighters can you name?" Newsweek, 91, No. 12 (March 20, 1978), 4-5.

----------. ----------, Time, 111, No. 16 (April 17, 1978), 32-33.

An ad for Lucalox (R) -- a streetlight from GE -- with a full-page illustration of six other "crime fighters," including Sherlock Holmes.

C15835. -- B3225. General Foods Corp. "Careful investigation proves Top Choice chopped burger looks amazingly like hamburger," Better Homes and Gardens, 54, No. 5 (May 1976), 34.

----------. ----------, McCall's, 103, No. 12 (September 1976), 97.

Illustrated with a photograph of a deerstalkered dog inspecting "Top Choice" through a magnifying glass.

C15836. -- B3226. General Foods Corp. "A New Sherlock Holmes Story," [Source and date unknown].

----------. ----------, MT, 1, No. 2 (March 1979).

Holmes: "Did you observe, Watson, the trembling hand, the lack-lustre eye, the nervous attitude, the sallow skin, the fear of impending disaster? / Clearly, that man is an inveterate coffee-drinker, and -- "Watson: "What he needs is Postum. There's a reason."

C15837. -- B3227. General Motors Corp. Electronics Div. "Watson, it's elementary!" The Reader's Digest, 74 (March 1959), 9.

"When you change oil, change to a new AC Oil Filter. ..." With a color photograph of a toy dog in Sherlockian attire.

C15838. -- B3228. Gloria Stevens Figure Salon. "I say Holmes, how can I get in better shape?" / "Elementary, my dear Watson. You should go to Gloria Stevens Figure Salon in Fort Collins," Fort Collins Coloradoan / Spooktacular Design-an-Ad Contest (October 31, 1978), 29.

With a drawing of Holmes and Watson, submitted by Pam Klein, 8th grade.

C15839. -- B3229. Godfrey Phillips Ltd. "Now there's a tobacco you could smoke all day without burning your tongue. / Amazing Holmes! / Elementary, my dear Watson -- it's Grand Cut" [Source unknown, 1954].

----------. ----------, The Sherlock Holmes Scrapbook. p. 91.

With a caricature of Holmes and Watson by Hall.

C15840. -- B3230. Gordon's Dry Gin Co. Ltd. "`We flavourage our juniper berries.' It's how Gordon's keeps its gin up!" Playboy, 19, No. 9 (September 1972), 81.

Shows a bottle of Gordon's Distilled London Dry Gin with a profile of the detective's head as the top.

C15841. -- B3231. Grit Publishing Co. "Sheer deduction will lead you to Grit," The New Yorker, 37, No. 53 (February 17, 1962), 47.

"Good advertising and intelligent media go together like Holmes and Watson." Illustrated with reproductions of postmarks for Watson, Mo., and Holmes, Iowa.

C15842. -- B3232. Gulf Oil Corp. "This is the set where they shot `Hello, Dolly'!" The New Yorker, 54, No. 4 (March 13, 1978), 66-67.

----------. ----------, National Review, 30, No. 11 (March 17, 1978), 336-337.

----------. ----------, New York Review of Books (April 20, 1978).

It also was the set where they filmed Sherlock Holmes in New York, and the poster on the outside of the Empire Theatre headlines "Irene Adler."

C15843. -- B3233. Hammermill Paper Co. "A good letterhead should clear up any mystery about you," U.S. News & World Report, 72 (March 13, 1972), 41.

Extols and advantages of Hammermill Bond and reproduces D. H. Friston's famous illustration of Holmes examining the word "Rache" (Beeton's Christmas Annual, 1887).

C15844. -- B3234. Harris Trust and Savings Bank. "Capital planning for the uncertain Seventies," Fortune, 83, No. 5 (May 1971), 16.

With a color illustration of a coin depicting Sherlock Holmes. Perhaps the words should have been added, "In Sherlock We Trust!"

C15845. -- B3235. Heublein, Inc. "`It's smart to drink Smirnoff in more ways than one,' says Tony Randall," Time, 74, No. 21 (November 23, 1959), 73.

Illustrated with six photographs of the actor with different hats and drinks. In one, he is wearing a deerstalker, and the caption reads, "Vodka Gimlet? Elementary, my dear Watson!"

C15846. -- A5948. Holmes Electric Protective Co. The Case of the Battering Bandits: Pages from the Diary of Sherlock Holmes. New York: [n.d.].

C15847. -- A5949. Holmes Electric Protective Co. The Case of the Human Fly: Pages from the Diary of Sherlock Holmes. New York: [n.d.].

C15848. -- A5946. Holmes Electric Protective Co. The Case of the Purloined Key: Pages from the Diary of Sherlock Holmes. New York: [n.d.].

An illustrated advertising leaflet.

C15849. -- A5947. Holmes Electric Protective Co. The Case of the Safety Slide: Pages from the Diary of Sherlock Holmes. New York: [n.d.].

C15850. -- B3236. Holmes Electric Protective Co. The Case of the Hep Cat: Pages from the Diary of Sherlock Holmes. New York: [n.d.].

An illustrated advertising leaflet.

See also DA5946-DA5949.

C15851. -- B3237. Houghton Mifflin Co. "It's elementary, my dear Watson," Mathematics Magazine, 49, No. 1 (January 1976),[61-64].

A list of new math textbooks. The ad is illustrated with drawings of Holmes and Watson.

C15852. -- B3238. Irving Trust Co. The Case of Moriarty, the Tattered Ticket, the Candle That Burned at Both Ends, and the Irving. New York: [n.d., 1976]. [12] p. illus. (An Irving Classic)

C15853. -- B3239. Irving Trust Co. The Case of the Errant Securities, the Whimsical Whorls, the Bloody Dirk, and the Irving. New York: [n.d., 1975]. [12] p. illus. (An Irving Classic)

C15854. -- B3240. Irving Trust Co. The Case of the Nurse with Cold Fingers, the Very Tender Agent, and the Irving. New York: [n.d., 1976]. [12] p. illus. (An Irving Classic)

C15855. -- B3241. Irving Trust Co. The Case of the Tell-Tale Stain, the Ghastly Repast, the Hound of Wembley, and the Irving. New York: [n.d., 1975]. [12] p. illus. (An Irving Classic)

C15856. -- B3242. Kaywoodie Products. "Quick, Watson, my pipe." / "Which one?" Penthouse, 6, No. 3 (November 1974), 11. illus.

C15857. -- B3243. Kertz, Gary. "Aha! More bargains I presume ... / Yes! 3,555 bargains," Recycler [Los Angeles], 2 (November 2 1973-December 4, 1973).

----------. ----------, Sherlock Holmes (July 1976), 41. (E-GO Collectors Series, No. 3)

A mustachioed Sherlock examines the classified ads with his magnifying glass.

C15858. -- A5974. KEX Industrial Services. The Case of the Missing Footprints. [London: n.d.] [4] p.

An illustrated advertising leaflet.

C15859. -- B3244. Kraft Inc. Foodservice Group. Kraft Unravels the Mysteries of Margarines. [Chicago: 1975] [4] p. illus.

"Without being a Sherlock Holmes, you can find margarine which will best accomplish each of your cooking and food-service needs. You won't even need a magnifying glass."

C15860. -- B3245. Larus & Brother Co. "New Zealander takes the stump for his favorite pipe-tobacco," Liberty (June 22, 1929).

"Shades of Sherlock Holmes! Mr. McDonald gives us a clue for tracking down lovers of Edgeworth!" The ad includes an illustration of Holmes and a letter from H. C. McDonald endorsing Edgeworth tobacco.

C15861. -- B3246. Liberty House (Amfac Co.) "It's Elementary," Supplement to the Honolulu Star-Bulletin and Advertiser (1977), 1-12.

"Book it as a mystery. Where did all these back-to-school fashions come from?" (Subtitle)

A catalog with color photographs of children and products featured with magnifying glasses, and a mock-up of a dog in Sherlockian garb.

C15862. -- B3247. Lloyds Bank. "Elementary -- my dear Watson," [Source unknown, 1955].

----------. ----------, The Sherlock Holmes Scrapbook. p. 119.

An ad for Lloyds Bank Travellers' Cheques. With a caricature of Holmes.

C15863. -- B3248. Madler Park Ave., Inc. "The Perfect Combination by Madler," The New Yorker, 53, No. 34 (October 10, 1977), 92.

"It begins with the entirely unique Sherlock Holmes lock, a Madler exclusive. Handmade in Italy of solid brass, it can only be opened by the person who sets their own combination via a series of memorized click-stop variations." Prices start at $450 for a small briefcase!

C15864. -- A6117. Magnin, (Joseph). A Study in Scarlet and Pink: Being the Chronicle of How the Mark of Joseph Magnin Was Left. [San Francisco]: Joseph Magnin, [August 1962]. [7] p.

A Sherlockian advertisement prepared for those attending the American Bar Association meeting in San Francisco.

C15865. -- B3249. Mann's Brown "What did Dr. Watson say to Holmes? `I'll have a Mann's Brown!'" [Source unknown, 1953].

----------. ----------, The Sherlock Holmes Scrapbook. p. 89.

"Mann's Brown is Britain's best Brown Ale." With a photograph of Nigel Bruce and another unidentified actor as Holmes and Watson.

C15866. -- B3250. MARC. The Case of the Missing Cows and several true detective stories reveal why MARC is the company to solve your research mysteries. Dallas, Tex.: [1976]. [4] p. illus. 14 3/4 x 10 1/2 in.

----------. ----------, Advertising Age, 47, No. 28 (July 12, 1976).

Illustrated with a fox in Sherlockian garb.

C15867. -- B3251. Merrill Lynch, Pierce, Fenner and Smith. "Elementary my dear Watson!" Time, 77, No. 18 (April 28, 1961), 94.

----------. ----------, Saturday Review, 44, No. 20 (May 20, 1961), 4.

"Our batting average may not be as good as Holmes' was, but you don't have to travel all the way to Baker Street either."

C15868. -- B3252. The Milwaukee Journal. "I say, Watson! I've searched everywhere and nothing matches the demographic testing precision of Milwaukee's Matched Markets!" / "The Milwaukee Journal ... an extraordinary buy, what?" The Wall Street Journal (July 12, 1972), 5.

With a photograph of two actors portraying Holmes and Watson.

C15869. -- B3253. The Milwaukee Road. "Carscope, Master Detective, Confesses," The Wall Street Journal (August 16, 1972), 8.

"...locating freight cars in a few seconds is easy on my railroad." With a caricature of Holmes depicted as a magnetic disc file.

C15870. -- B3254. National Multiple Sclerosis Society. "MS READ-a-thon -- a simple way to start youngsters reading," Library Journal, 103, No. 20 (November 15, 1978), 2320.

----------. ----------, Publishers Weekly, 215, No. 1 (January 1, 1979), 60.

Illustrated with the MS Mystery Sleuth.

See also DB3303 and DB3749.

C15871. -- B3255. The New Mexican. "We're Being Watched ... Want Ads Are Watched By Thousands Daily," The New Mexican [Santa Fe] (July 15, 1973), D8.

A full-page ad with a caricature of Holmes.

C15872. -- B3256. New York Magazine. "We have 43 people who risk getting ripped off every week just so you'll never have to," New York, 7, No. 9 (March 4, 1974), 65.

Illustrated with caricatures of Holmes inspecting various consumer products.

C15873. -- B3257. New York Stock Exchange. "The Case of the Missing Income," Life, 43, No. 14 (September 30, 1957), 13.

Detective Atherton Blade, in Sherlockian attire, advises Mr. Hartshorne on how to obtain additional income by investing in stocks.

C15874. -- B3258. Norfolk and Western Railway Co. "Confidential ... is the word for N & W plan location service ...," Newsweek, 51, No. 14 (April 7, 1958), 18.

With a drawing of Holmes examining definitions of the word "confidential" in a dictionary.

C15875. -- B3259. Ohrbach's. "So that's how it started! The story behind the Edwardian look at Ohrbach's," The New York Times (October 27, 1968), 51.

Features photographs of three men, including Basil Rathbone -- captioned, "Sherlock Holmes may have been fictional, but his cape and deerstalker were true late Victorian-early Edwardian. ..."

C15876. -- B3260. Paragon Electric Co. "AMF Paragon Presents Sherlock Holmes and Dr. Watson: The Mysterious Matter of the Divergent Utility Bills," Energy Management (Spring 1978), 17-24. illus. (Bulletin 5010)

C15877. -- B3262. Rotary Offset Printers. To Dr. John Watson, Esq. FRCS, In Care of ... San Francisco: [1978]. 1 envelope (9 1/2 x 12 1/2 in.)

A four-page hand-written letter from S. Holmes, Esq., 221b Baker Street, London W. 1. Also included are specimen pages of ROP's quality offset printing and a small magnifying glass labelled "S. Holmes."

Review: Graphic Arts Monthly and the Printing Industry, 50 (May 1978), 78, 80 (George Griffin).

C15878. -- B3263. St. Louis Music Co. "Are you still searching for genuine Ernst Heinrich Roth violins?" Musical Merchandise Review (November 1978), 51.

Illustrated with a drawing of Holmes down on one knee peering through his magnifying glass.

C15879. -- B3264. Seagram-Distillers Co. "If you could combine these sleuths into one Super Sleuth, you'd have an idea of what we combined in a Scotch," The New York Times (March 18, 1966), 40.

----------. ----------, The New Yorker, 42 (March 19, 1966), 108.

An ad for 100 Pipers-Blended Scotch Whisky, with illustrations of Holmes, Elliot Ness, the Saint, the Shadow, and Sheriff Pat Garrett.

C15880. -- B3265. The Seven Percent Solution. "Tired of Snooping? Trying to fit clues together? Hassling with tenants? Uncertain about financial ventures? Call Sherlock and Watson to handle the case, efficiently and economically," Fort Collins Coloradoan (November 6, 1978), D4. illus.

C15881. -- B3267. Sloan's Supermarkets. Sherlock Sloan's Takes the Mystery out of Food Shopping. [New York, 1976.]

A folded leaflet with a silhouette, in red, of Holmes.

C15882. -- B3268. Standard Motor Products. "The Special Adventures of Sherlock McKanick and Mike," Motor Age (April 1976), 1.

A comic-strip ad publicizing "Blue Streak" tune-ups.

C15883. -- B3269. Stassens (E. G.), Inc., Realtors. A'ha! A Case for Sherlock Homes Protection. Portland, Oreg.: [1976].

A brochure designed by Mel Ulven and illustrated by Dennis Adler.

C15884. -- B3270. State Farm Fire and Casualty Co. The Adventures of Surelocked Homes: Making Entry Less Elementary. Bloomington, Ill.: [n.d., 1975]. 16 p. (FA7-2136)

An illustrated booklet describing ways to burglar-proof your home, with an opening paragraph about Sherlock and an excerpt from the Canon.

C15885. -- B3271. Taylor (N. & G.) Co. [Untitled], Collier's, 33, No. 26 (September 24, 1904), 22. illus.

----------. ----------, BSCS, No. 23 (1977), 3-4.

A testimonial from Sheerluck Holmes for "Old Taylor Style" roofing tin.

C15886. -- B3272. Teglment. "Elementaert kaere Watson." Tekst: Ole Steen Trinkjoer. Tegninger: Karsten Billegrav. Ølgod, Denmark: [1978]. [8] p. illus.

"Den spaendende og laererige beretning om, hvordan Sherlock Holmes løste mysteriet, der havde givet den 14. hertug af deCay kuldegysninger...."

C15887. -- B3273. Unigate Ltd. "The Devonshire Cream Affair," [Photo by Stanley Devon]. The Sunday Times (May 29, 1966).

Tells how Cow & Gate Farmer's Wife (Unigate Diary Sales) used Sherlock Holmes, in his "first television commercial," to advertise Double Devon Cream.

C15888. -- B3274. University of Minnesota. Orientation Office. Welcome Week '76: Your Clue to the U, Sept. 21-27. Adviser, Jerry Igelsrud. Artist, Holly I. Ryan.

A Sherlockian motif is used on the advertising and promotional materials: a set of 18 posters, a booklet, a burlap bookbag, and a button.

C15889. -- B3275. Vought Aeronautics Co. Personal Development. A Three-Pipe Problem. Dallas: [n.d.].

An illustrated brochure describing a 16mm color/sound film on problem solving and decision making. The title of the film is taken from Holmes's remark, "It is quite a three-pipe problem" (RedH).

C15890. -- B3276. Walgreen Co. "Quick, Watson, Hand Me a Suggestion Form," Walgreen World, 43, No. 3 (April 1976), 8-9.

"Why didn't I think of that before?" (Subtitle)

Non-Sherlockian except for the title and drawing of Holmes.

C15891. -- B3277. Wescor, Inc. "Holmes' Adventures in Osmometry by Wescor," American Laboratory, 9, No. 11 (November 1977), 111. illus.

----------. ----------, SM, 6, No. 4 (December 1, 1978), 19.

"Absolutely incredible, Watson. This compact Wescor osmometer requires no sample freezing -- and needs only a trifling 7 microliter sample for a complete fluid analysis."

"You're pulling my leg, Holmes. It simply can't be done -- however, those lads at Wescor are wizards."

C15892. -- B3278. Woolson (Geo. M.) & Co. [Untitled], Collier's, 34, No. 9 (November 26, 1904), 27. illus.

Holmes plugs Woolson's Economy Expense Book.

C15893. -- B3279. Young and Rubicam. "`So we have new neighbours in Baker Street, Holmes.' / Quite so, my dear Watson, Young & Rubicam, advertising agents. They sell things, I believe,'" The Wall Street Journal (May 2, 1958), 22.

With a drawing of Holmes and Watson.

C15894. Air-India. "The Air-India London Theatre Tour. Sherlock's not on. But there are two Agatha Christie's -- and a play about her," The New York Times (November 28, 1978), B20.

A full-page ad with a large photograph of Sherlock Holmes -- the same Holmes used in a previous ad (DB3177).

C15895. Allied Chemical Corp. "Here's a new twist, Watson. No footprints. No vacuum marks. No stains ... Yet someone has been living here," San Francisco Examiner & Chronicle / advertising supplement (June 16, 1991), 15.

Photograph of the detective examining an Anso carpet with his magnifying glass.

C15896. Alpert Corp. "Alpert solves the new home financing mystery!" Rocky Mountain News [Denver] (December 13, 1980), 22H.

"Contemporary homes designed for the first-time buyer." The ad features a silhouette of Holmes and drawings of six model homes, each framed in a magnifying glass.

C15897. AM International, Inc. AM Multigraphics Div. "You don't have to be a great detective to tell which is the better copy," The Wall Street Journal (November 16, 1979), 19.

----------. ----------, Business Week (March 17, 1980), 105.

An ad for AM Multigraphics TCS/Systerm 4, featuring a photograph of Holmes.

C15898. American Society for Metals and The Metals Society. Metals Information. Metals Park, Ohio; London, Eng.: 1984. 22 p.

This catalog features ten illustrations of Holmes, including an attractive cover silhouette profile of the detective and title: "How to solve your metal performance problems. ..."

C15899. American Telephone and Telegraph Co. "Before you choose a long distance service, take a close look," Plus: The College Guide to Consumer Electronics (Fall 1987), inside back cover.

----------. ----------, PUn, 11, No. 5 (October 1987), 2.

----------. ----------, ST, No. 9 (October 1989).

Features a handsome illustration of Rathbone inspecting an item with his magnifying glass.

C15900. AMF Paragon Electric Co. "Sherlock Holmes and Dr. Watson: The Mysterious Matter of the Divergent Utility Bills," Energy Management (Spring 1978), 17-24. illus. (Bulletin 5010)

----------. ----------, Electrical Consultant, 58, No. 5 (September-October 1978), 19-26. illus.

C15901. -- A5792. [Anaconda Ericsson Co.] "The Adventures of Sheerluck Ohms," as related by Doctor Watts Ion. The Anaconda Wire (June 1947; February, March, April, June 1948; February, April 1949; May, October, November, December 1950; March 1951). 12 issues. illus.

Contents: The Case of the Alphabetical Vandal. -- The Case of the Chain Reaction. -- The Case of "Eye-Strained" Door. -- The Case of the Account That Got Away. -- The Case of the Fish That Wouldn't Keep. -- The Case of the Limping Man. -- The Case of the Persian Parsnip. -- The Case of the Counterfeit Cent. -- The Case of the Gushwell Ghost. -- The Case of the Cummuppance Cup. -- The Case of the Second Santa. -- The Case of the Tootsbury Typist.

C15902. [Anaconda Ericsson Co.] The Adventures of Sheerluck Ohms, as related by Doctor Watts Ion. With a new introduction by Robert L. Fish. [New York: Magico Magazine, 1980.] 52 p. illus.

Limited to 400 copies, of which 100 are numbered and signed by Robert L. Fish and bound in cloth.

Contents: Introduction. -- The Case of the Alphabetical Vandal. -- The Case of the Chain Reaction. -- The Case of the Eye-Strained Door. -- The Case of the Account That Got Away. -- The Case of the Fish That Wouldn't Keep. -- The Case of the Limping Man. -- The Case of the Persian Parsnip. -- The Case of the Counterfeit Cent. -- The Case of the Gushwell Ghost. -- The Case of the Cummuppance Cup. -- The Case of the Second Santa. -- The Case of the Tootsbury Typist. -- The Case of the Purloined Pickle. -- The Case of the Confounded Counterfeiter. -- The Case of the Clockport Catnapper.

Reprinted from The Anaconda Wire, June 1947-November 1951 (DA5792).

C15903. Argonne Industries. The Adventures of Squareyard Holmes, by Sir Arthur Carpet-Doyle. Published by Hechinger, the world's most unusual lumber yards. [12] p. illus.

"Unravelling the case for laying your own carpet. (Do-it-yourself. It's elementary.)" (Subtitle)

C15904. Astbury Travel. "Hats Off to Astbury ...," [Source and date unknown].

----------. ----------, SNOB, Nr. 2 (July 1989), 21.

Six profiles of Holmes with different hats, including a deerstalker, and caption: "Damn fine disguise, Holmes. ..." "Astbury thinks of everything, my dear Watson!"

C15905. Atlanta Gas Light Co. A Residential Conservation Service for Gas Customers. Atlanta, Ga.: n.d. 10 p.

A booklet and home energy audit certificate with illustrations of Holmes and Watson.

C15906. Avco Corp. "Where Avco leads, confidence follows. The first fifty years," Business Week (March 17, 1980), 26-27.

Includes a photograph of Christopher Plummer and James Mason in Murder by Decree (Avco Embassy Pictures Corp.).

C15907. Bactomatic, Inc. "Solving the mystery of profits through quality control," Chilton's Food Engineering, 59, No. 6 (June 1986), 67.

Peter Cushing as Holmes is featured in an ad for the Bactometer Microbial Monitoring System.

C15908. Beckman Instruments. Helipot Div. "A Sherlock Ohms Mystery," Helinews, No. 30 (Summer 1963), 4. illus.

"How Sherlock Ohms solved the short circuit case."

C15909. Bell System. "The book that solves mysteries," The Wall Street Journal (February 2, 1983), 16.

----------. ----------, U.S. News & World Report, 95, No. 5 (February 7, 1983), 1.

----------. ----------, Time, 121, No. 15 (April 11, 1983), 4.

----------. ----------, Newsweek, 102, No. 11 (September 12, 1983), 82.

----------. ----------, Sports Illustrated, 59, No. 13 (September 13, 1983), 101.

----------. ----------, Time, 122, No. 17 (October 17, 1983), 91.

----------. ----------, ND (June 1985), 5.

A photograph of Holmes in which a copy of the Bell System Yellow Pages appears in place of his face.

C15910. Bell System. "Your Guide to Better Yellow Pages Advertising," The New Mexican [Santa Fe] (October 16, 1979), B-2.

----------. ----------, Albuquerque Journal (January 28, 1980), A-8.

Holmes examines the Bell System yellow pages.

C15911. The Bethlehem Globe-Times. "By George, Holmes!!! The Globe-Times is giving away free ads!" The Bethlehem Globe-Times [date unknown].

----------. ----------, YS, No. 8 (August 1980), 10.

With a caricature of Holmes and Watson.

C15912. Bloomingdale's. "Elementary, my dear Watson, thanks to my lighted magnifying glass," The New York Times (March 23, 1980), 3.

"If only Sherlock had our lit-up magnifier, he could have found 7% more solutions."

C15913. Blue Cross Blue Shield of Texas. "To Take the Mystery Out of Health Coverage Planning, You Need a Partner with an Eye for Details," Managed Healthcare News (September 1992).

----------. ----------, ST, No. 20 (January 1993).

With a photograph of Rathbone and Bruce as Holmes and Watson.

C15914. Boise Cascade Corp. "Chief, there's more to this case than meets the eye!" Smithsonian, 11, No. 11 (February 1981), inside back cover.

A clever ad for Boise Cascade envelopes, featuring a miniature illustration of Holmes and Watson.

C15915. Booth's Distilleries Ltd. "Basil Rathbone Probes the Gentleman's Martini," Esquire, 50 (July 1958).

An endorsement for Booth's House of Lords gin.

See also DB3195.

C15916. British Airways. Mer än hat trick," Svenska Dagbladet (March 27, 1987), III.

----------. ----------, Mr. Sherlock Holmes. [Lidingö, Sweden: Ted Bergman], December 1989. p. 4.

One of the four hats shown in this "magic hat trick" is a deerstalker.

C15917. -- A5842. British Overseas Airways Corp. The Case of the Disappearing Business Traveller, [New York: November 1967.] [8] p.

An illustrated advertising booklet in the form of a parody with Sherwood Homes and Dr. Whartson.

C15918. Building Industry Association of Superior California. "The Adventures of Sherlock Homes: The Homes' Hunt, The 25th Annual Tour of Homes, August 9 Thru 17," The Sacramento Union (August 9, 1980), E1.

"Join the adventures of Sherlock Homes in the search for the perfect home. ..."

A full-page ad with an illustration of the detective.

C15919. Business Week. "Business Week is again No. 1 in advertising among all magazines," The New York Times (January 4, 1978), 64.

A full-page ad with the Steele profile of Holmes, who exclaims, "Elementary, my dear Walter. Business Week readers have the power and position to make things happen. ..."

C15920. Callaghan & Co. Surviving SEC Scrutiny: Securities Practice. Wilmette, Ill.: 1985. [4] p.

A flier for a two-volume set of Securities Practice: Federal and State Enforcement. A photograph of the set includes a deerstalker and magnifying glass.

C15921. Calvert Distillers Corp. "`Elementary!' says Watson," Super Science Stories, 6, No. 1 (November 1949), 47.

A testimonial by Calvin Watson, a Cairo, Ill., businessman for Calvert Reserve Blended Whiskey; with a photograph of Calvin Watson framed in a magnifying glass.

C15922. Camp Fire. "Crime Fighter, Age Six," Sports Illustrated, 64, No. 22 (June 2, 1986), 97.

Features a photograph of a girl in Sherlockian attire.

C15923. "Canonical Classifieds," BC, 7, No. 4 (April 1990), 13.

A page of clever Canonical want-ads.

C15924. "The Cape Caper," Independent-Journal [San Rafael, Calif.] (August 26, 1968), 17.

"It's chic to look like Sherlock this fall. The Baker Street favorite has come into fashion and the famous Sherlock Holmes cape is this season's newest caper."

C15925. Cassette Book Library. "Have you heard a good mystery?" Mystery, 2, No. 1 (January 1981), 31.

----------. ----------, Mystery, 2, No. 2 (March 1981), 33.

"Now listen to all your favorites, recorded on cassette tape and receive Free Basil Rathbone reading Sherlock Holmes."

Illustrated with a photograph of Holmes listening to a cassette.

C15926. Chrysler Corp. "Diplomat, that fiendishly seductive new car by Dodge," Scientific American, 236, No. 6 (June 1977), inside cover.

A two-page color photograph of Holmes (Lee Bergere) and Watson (Arthur Gould-Porter) gazing at a Dodge Diplomat.

See also DB3208.

C15927. Claussen Pickle Co. The Case of the Purloined Pickles. Woodstock, Ill.: [n.d., 1984]. [14] p. illus.

A recipe booklet featuring the Inspector and his friend, the world renowned Pickleologist, Dr. Q. Cumbus Claussen, in Sherlockian costume.

C15928. Cluett, Peabody & Co. "But how did you know young Bromley murdered the haberdasher, Holmes?" [Source unknown] (1959).

----------. ----------, BC, 6, No. 3 (May 1989), cover.

An ad for Arrow shirts, with a dialogue between Holmes and Watson, and a Sherlockian illustration by Anton.

C15929. Collier's. "Sherlock Holmes is after you! Why don't you get after him in Collier's. Order the series...," The Cosmopolitan, 36, No. 3 (January 1904).

C15930. Collier's. "Sherlock Holmes knows what the `Dancing Men' mean. You will know too, if you read the latest adventure and marvelous solution of this mysterious cryptogram, in Christmas Collier's ...," Chicago Record-Herald (December 17, 1903).

----------. ----------, Sherlock Holmes in America. 1981. p. 85.

C15931. Collier's. "Sherlock Holmes unravels another mystery by means of a bloody thumb-print and again turns the tables on Scotland Yard in `The Adventure of the Norwood Builder.'" The Youth's Companion (November 12, 1903).

Illustrated with a "bloody" thumb-print.

C15932. Computer-Mate. Aha! The Perfect Cover-Up. Richardson, Tex.: 1983. [4] p. illus.

"I've got it, Watson! After trying every cover in the book, covers by Computer-Mate are infinitely superior. ..."

C15933. Computer Transceiver Systems. "Good news, Watson, Now we can protect our confidential data transmissions from scoundrels like Professor Moriarty." Paramus, N.J.: [1983]. [4] p.

A brochure with Sherlockian illustrations promoting EXECUPORT portable terminals with the SHERLOCK encryption system "to make any American telephone secure."

C15934. Crawford's Cream Crackers. "Elementary, my dear Watson!" [Source unknown] (1952).

----------. ----------, The Crucifer of Blood Resource Book. November 1987. p. 38.

Holmes deduces that the small portion of crackers left on the plate by the Hon. Charles Stewart were of the brand known as Crawford's Cream Crackers.

C15935. Ctek. "What Does a Super Sleuth Ponder Upon? Your Employees. Your Products. Your Property. Your Profits ... `It's Elementary, My Dear Watson,'" National Underwriter: Property & Casualty Insurance Edition, 87, No. 52 (December 30, 1983), back cover.

Features an excellent drawing of Holmes holding two men on the lens of his magnifying glass.

C15936. CYRO Industries. Sherlock and the Crystal Clear Solution. Woodcliff Lake, N.J.: 1985? [8] p.

A pamphlet with Sherlockian graphics promoting Acrylite insulating windows.

C15937. The Daily Illini. "We're on the trail now, Watson ... we've finally found it: The Daily Illini Guyer Guide!" The Daily Illini [University of Illinois] (June 5, 1980).

C15938. Daily News. "In New York, We Pack the House," Advertising Age, 50 (June 4, 1979), 26-27.

Features a full-page color photograph of "Sherlock Holmes" on the stage facing a small audience for The New York Times and a large audience for the Daily News.

C15939. Davis, Godfrey (London) Ltd. "By George, I've found it ... just around the corner!" Evening Standard (October 31, 1980), 49.

----------. ----------, CPBook, 4, No. 1 (March 1981), 326.

Holmes and Watson discover the West End's one and only Ford showroom.

C15940. Davis, Godfrey (London) Ltd. "My dear Watson, my unique methods of deduction lead me to only one conclusion," The New Standard (December 5, 1980), 41.

----------. ----------, CPBook, 4, No. 1 (March 1981), 326.

"... that this Godfrey Davis garage ... is the best place in central London for servicing, overhauls and repairs."

C15941. DC Services. "Confounding?" The Hollywood Reporter, 261, No. 9 (April 3, 1980), back cover.

A full-cover photograph of Holmes peering through a magnifying glass labeled "TPI Residuals."

C15942. Demco. "Keep Sherlock Holmes in circulation longer ... and solve your book repair problems with Fastape," Wilson Library Bulletin, 54, No. 7 (March 1980), 429.

Illustrated with a copy of Houn and a calabash pipe.

C15943. Diagnosis. "Was Watson the Greater Detective?" Pharmaceutical Executive, 1, No. 4 (April 1981), 32-33.

----------. ----------, Medical Economics (June 8, 1981).

Invites readers to place an ad in the medical journal Diagnosis. Illustrated with a double-page photograph of a deerstalker, calabash pipe, and stethoscope.

C15944. Diamond Shamrock Corp. Textile Care Dept. The Curious Episode of the Uniforms That Wouldn't Die. [Illustrated by Jim Stewart.] Dallas: 1982. 1 sheet. (EC-TCI-A182)

----------. ----------, CPBook, 6, No. 4 (December 1983), 618.

"In which Shamrock Holmes, tech service supersleuth, reclaims thousands of `lost' garments."

C15945. Diamond Shamrock Corp. Textile Care Dept. Shamrock Holmes and the H.M.S.* Line. [Illustrated by Jim Stewart.] Dallas: 1982. [4] p. (EC-TCI-B182)

*Healthcare Maintenance System.

"Diamond Shamrock's supersleuth launches a new line of -- a new concept in -- laundry chemicals."

C15946. Diamond Shamrock Corp. Textile Care Dept. The Singular Affair of the Stains That Couldn't Endure. [Illustrated by Jim Stewart.] Dallas: 1982. 1 sheet. (EC-TCI-A282)

----------. ----------, CPBook, 6, No. 4 (December 1983), 618.

"In which Shamrock Holmes unmasks a new detergent with a very gentle secret agent."

C15947. Dr. Grabow Pre-Smoked Pipes Inc. The Case of the New Pipe Smoker, by Dr. Grabow. [Greensboro, N.C.: n.d.] [8] p. (No. 4144)

With Sherlockian illustrations, including a cover illustration of Holmes examining a pipe with a flashlight and magnifying glass.

C15948. Doliber-Goodale Co. "Take a bottle of Melvin's Food with you on your tramping trip in the mountains this summer," The Youth's Companion, 66 (1893).

----------. ----------, MT, 2, No. 2 (March 1981), cover.

Illustrated with a drawing of two hikers who resemble Watson and a young Sherlock Holmes wearing a deerstalker. The question asked by Steve Franklin editor of MT is whether the youth is Watson's or Holmes's son!

C15949. Doncasters Monk Bridge Ltd. "The name Doncasters has been mentioned, Watson ...," Gas Turbine World (March 1980).

Features a photograph of Holmes.

C15950. Drambuie. "The Adventure of the Disappearing Diplomat," [Source and date unknown].

----------. ----------, BC, 9, No. 8 (November-December 1992), 12-13.

C15951. Drambuie. "The Curious Case of the Somnolent Lord," TV Times (October 21, 1989), 38-39.

Two-page ad for a Scotch whiskey, with a photograph of Holmes, Watson, Inspector Lestrade, and others.

C15952. Drambuie. "A Singular Case of Duplicity," The Observer Magazine (October 15, 1989).

----------. ----------, BC, 9, No. 5 (July-August 1992), 8-9.

A double-page ad featuring a photograph of Holmes, Watson and others at the train station. The detective explains how he knew that Mr. Gresham was not the criminal because of his taste for "the distinctive liqueur" Drambuie. The real culprit was Gresham's twin brother.

C15953. Eagle Magnetic Co. "EMI Problems? Let Eagle Magnetic find your magnetic shielding problems!" EDN, 28, No. 10 (May 12, 1983), 292. (Circle No. 225)

Picture of an eagle in Sherlockian costume.

C15954. Ellimans Douglas. "I say, Holmes, where does one find the finest residential properties in the Metropolitan Area?" "It's Douglas Elliman-tary, my dear Watson," REW: Mid-Year Review (July 27, 1987), II, 7.

----------. ----------, LCH (September-October 1987), 5.

With an illustration of a deerstalker and calabash pipe.

C15955. Esquire Magazine. The Case of the Heavy Reader. [Illustrated by Edward Gorey.] New York: [ca.1968]. 6 p. illus.

"A pastiche for Madison Avenue, with apologies to A. Conan Doyle and The Baker Street Irregulars."

C15956. Farmers and Merchants Bank. "The case of the interest bearing Checking Account: Now -- The 5.25% Solution," The Milwaukee Journal (December 28, 1980).

Features an illustration of Holmes and Watson.

C15957. First Mutual Federal Savings. "Sherlock and Dr. Watson: `The Case of the Invisible Thief.'" Peoria, Ill.: "Clipper" Dynamic Graphics, November 1975. p. 14. (18 3/4 x 12 in.)

Caricatures of Holmes and Watson in seven panels.

C15958. Gee & Watson. "You know my methods, Watson," Modern Publicity 1950-51. Editors: Frank A. Mercer & Charles Rosner. London & New York: The Studio Publications, [1951]. p. ix.

Full-page caricature advertisement of Holmes and Watson for Gee & Watson, process engravers.

C15959. General Electric Co. "You don't have to be a super sleuth to find an instrumental rental shop. General Electric has 48 nationwide," Quality, 19, No. 1 (January 1980).

----------. ----------, SM, 9, No. 1 (February 1981), 54.

Features a photograph of someone spotlighting the U.S. on a globe through a magnifying glass while, with the other hand, holding a calabash pipe.

C15960. General Motors Corp. Chevrolet Motors Div. We keep your Chevy on the straight and narrow. [1979] 21 1/2 in. x 9 ft. 8 in.

A long plastic sign advertising wheel alignments, with an illustration of a large deerstalker, calabash pipe and magnifying glass.

C15961. Germanium Power Devices Corp. "Oliver Germanium, the Great Detector," Electronic Engineering, 55 (November 1983), 158.

Features a photograph of Oliver O. Ward, President of GPD and frequently referred to as Oliver Germanium, with a deerstalker and magnifying glass.

C15962. Gordon's Dry Gin Co. Ltd. "England, Known for It's Stately Homes and Its Gin," Ski, 52, No. 7 (March 1988), 7.

----------. ----------, LCH (September-October 1987), 4.

An ad for Gordon's Distilled London Dry Gin, with a profile of Holmes.

C15963. Growers' Peanut Food Promotions. The Case of the Mysterious Peanut: A Book for You to Color. Rocky Mount, N.C.: [n.d.]. 6 p.

Sherlock, the Peanut Detective, is assigned to find out all about the peanut, and determines that "peanuts are liked by nearly everyone."

C15964. Haggar Co. "Would an imposter rule, or would reason," Esquire Magazine, 91, No. 7 (April 10, 1979), 98.

----------. ----------, Esquire Magazine, 91, No. 12 (June 19, 1979), 63.

----------. ----------, People Weekly, 11, No. 16 (April 23, 1979), 41.

Features a color photograph of three models and Holmes and Watson, who tell how you can recognize men's clothing by Haggar.

C15965. Hal Roach Studios. "Until you see Sherlock Holmes in color, you haven't got a clue!" Video, 10, No. 10 (January 1987), Special Advertising Supplement, 15.

A full-page color ad for Sherlock Holmes and the Secret Weapon.

C15966. Harris Tweed Association. "The Great Sherlock Holmes Harris Tweed Hat Competition," Punch, 280 (April 8, 1981), 577. illus.

Invites readers to submit literary references to Harris Tweed from any work of fiction.

C15967. Harry and David. The Case of the Anonymous Gift. Presented by the Fruit-of-the-Month Club. Medford, Oreg.: 1982. 1 p. illus.

----------. ----------, CPBook, 6, No. 2 (June 1983), 559.

C15968. Holmes Automobile Co. "The 1921 Holmes," Illustrated by Tad. Tri-State Trader [Knightstown, Ind.] (September 26, 1981), 7.

"Series 4; 7-passenger touring car. $3500 with illustr. `aircraft' top. Mfd. by Holmes Automobile Co., Canton, Ohio (1918-1923)."

C15969. Hoover Co. "The Case of the Missing Dust Bag: A Hoover Whodunit," Good Housekeeping, 197, No. 4 (October 1983), 208.

Color photograph of a Hoover Decade 80 vacuum cleaner beside a deerstalker and magnifying glass.

C15970. Hubbell (Harvey). Lighting Div. "Look chaps, there's no mystery to it," [Source and date unknown].

----------. ----------, COTH, No. 4 (February 1986).

Offers a rebate for Hubbell's Nite-to-Lite and features a photograph of Sherlock Holmes.

C15971. Hunt Chemical. The Casebook of Sherlock Hunt: A Study in Contrast. Palisades Park, N.J.: 1980. [4] p.

An illustrated brochure in comic book format in which Sherlock Hunt and Whatzis solve a film processing problem by using Ultra Negacolor-2.

C15972. Hustler Magazine. "`I smell something fishy, Watson!' ... a sellout for Hustler," CPDA News, 28, No. 5 (May 1982), 13.

A full-page color photograph of Holmes holding a large magnifying glass in front of the July 1982 Hustler, which features an all new "Scratch `n' sniff" centerfold -- a revolting ad for an even more revolting magazine. Doyle would have shuddered at the thought of Holmes doing duty for a product like the Hustler!

C15973. Ideal Toys. "Bang, You Loose," Playboy, 26 (July 1979), 212. (Playboy Potpourri)

Describes a new minicomputer game, Electronic Detective. The Playboy illustration includes Sherlock Holmes.

C15974. International Business Machines Corp. The Case of the Invisible Copier. Franklin Lakes, N.J.: September 1984. [14] p.

A brochure for the IBM Series III Model 60 Copier, featuring photographs of Sherlock Holmes.

C15975. International Cellucotton Products Co. "Little Lulu," by Marge Henderson. [U.S. Sunday comics] (May 11, 1947).

----------. ----------, Sherlock Holmes in America. 1981. p. 89.

A deerstalkered Little Lulu and a "Watson," also in Sherlockian attire, promoting Kleenex Tissues.

C15976. International Harvester Co. "Forget that, Sherlock. International just found the rig we need on their distribution computer," The Wall Street Journal (September 21, 1976), 13.

----------. ----------, The Wall Street Journal (October 11, 1976), 9.

----------. ----------, The Wall Street Journal (October 19, 1976), 15.

A full-page ad with a drawing by Rowland B. Wilson.

C15977. International Paper Co. "How to improve your vocabulary," Seventeen, 38, No. 8 (August 1979), 162-163.

----------. ----------, Ebony, 34, No. 11 (September 1979), 78-79.

----------. ----------, People Weekly, 12, No. 13 (September 24, 1979), 4-5.

One of the four photographs of Tony Randall features him in Sherlockian costume.

C15978. Irving Trust Co. The Case of the Battered Bearer Bonds, the Resounding Thwack, the Man Who Cried "Love" and the Irving. New York: [n.d.]. [12] p. illus. (An Irving Classic)

See also DB3238 -- DB3241.

C15979. J. Watson's. "Ft. Collins' elegant new Bar and Billiard Room: A great place for the ladies, too!" Collegian [Colorado State University] (July 28, 1980).

----------. ----------, PPofFC, No. 52 (October 7, 1980), 3.

The only Sherlockian connection is the name.

C15980. John Watson Landscape Illumination. "The Most Beautiful Lighting in the World," Los Angeles Magazine (September 1980).

"Let the magic of John Watson's Moonlight provide you with a new and exciting nighttime living environment."

C15981. Kimberly-Clark Corp. "Ah hah! Chieftain Bond, 50% cotton fiber, made in Neenah, Wisconsin" [Holmes]. "By jove, you know all that from just ashes?" [Watson]. "No, there's a box of it in the desk drawer" [Holmes]. In-Plant Printer (May 1981).

----------. ----------, PPofFC, No. 67 (November 15, 1983), 3.

An ad for Neenah paper featuring a drawing by Bastiansen of Holmes seated at a desk examining some ashes, while Watson, standing behind him, expresses his amazement at Holmes's deduction.

C15982. Koch Engineering Co. "Has looking for the right mist eliminator left you in a fog?" Chemical Engineering, 93, No. 3 (February 3, 1986), 21.

A full-page color photograph of Holmes and a Fleximesh mist eliminator.

C15983. Koch Engineering Co. "Looking for a Damister? Here are seven elementary reasons why your next mesh mist eliminator should be Koch's Fleximesh instead," Chemical Processing (January 1983), 47.

Another ad with Holmes and a Koch mist eliminator.

C15984. Konica Business Machines. "We're big because we've established this kind of partnership with our clients," The Times/Overseas News (September 21, 1988), 11.

An illustration of Holmes and an illustration of a magnifying glass are shown side by side.

C15985. Liggett & Myers Tobacco Co. "Yes! It's Elementary ...," American Weekly (October 26, 1946).

----------. ----------, Sherlock Holmes in America. 1981. p. 91.

----------. ----------, PUn, 6, No. 9 (September 1982), 2.

Basil Rathbone promotes the sale of Chesterfield Cigarettes.

C15986. Lighthouse Leuchtturm. "Sherlock Holmes: With a Lighthouse Stamp Cassette you don't have to be a Great Detective to find and protect your valuable stamps," Scott's Monthly Stamp Journal, 60, No. 11 (November 1979), 2.

----------. ----------, Stamp Show News (November 1979), 69.

----------. ----------, SM, 9, No. 1 (February 1981), 53.

----------. ----------, WW, 5, No. 2 (September 1982), 29.

Illustrated with a drawing of Holmes.

C15987. Lincoln National Life Insurance Co. A Brilliant Deduction. Lincoln National Sales Corporation, June 1980.

Sherlockian letterhead stationery used in Lincoln's 75th anniversary sales campaign.

C15988. Lloyds Bank "Elementary -- my dear Watson," [Source unknown] (1955).

----------. ----------, The Crucifer of Blood Resource Book. November 1987. p. 40.

A caricature of the detective examining a Lloyds Bank Travellers' cheque.

C15989. "The London Tradin' Times," VA, No. 1 (January 1991), 54-55.

Twenty-five humorous want ads.

C15990. Macintosh (Chas.) & Co. Ltd. "Genuine `Macintosh, Waterproofs," [Source and date unknown].

----------. ----------, BC, 8, No. 2 (March 1991), 13.

Another illustration of a mustachioed Holmes and Irene wearing their inverness capes on the deck of a ship.

C15991. Marshall Field's. "I say! Even my arch-enemy, Professor Moriarty, never had me so baffled!" Chicago Tribune (December 4, 1981), IV, 9.

A full-page ad with a large drawing of Holmes examining several games, including 221b Baker Street: The Master Detective Game.

C15992. McLean and Co. Take a Closer Look at. ... Winter Park, Colo.: [1982].

Promotional folder from a real estate firm, with a cover photograph of a map of Colorado and a magnifying glass highlighting Winter Park. Also pictured on the map is a deerstalker, calabash pipe, and a notebook with the following message: "Watson -- Take a closer look at Winter Park."

The photograph (ad) also appears in Alpenglow, 5, No. 3 (Fall 1982), 8; Sunward: The Magazine of Metro Airlines, 3, No. 2 November-December 1982), 12; Extra [Continental Airlines] (December 1982), 82.

C15993. The Metropolitan Magazine. "Are You a Sherlock Holmes?" The Metropolitan Magazine (June 1905), viii-xii. illus.

"Prizes to the amount of $3,000.00 will be awarded to readers of The Metropolitan Magazine.

C15994. The Milwaukee Journal/Milwaukee Sentinel. "The Mystery: The case of the record-breaking linage figures. The Clue: The 90% Solution!" Milwaukee Sentinel (May 23, 1979), II, 13.

A full-page illustrated ad featuring Holmes and Watson. Similar ads appeared in the Milwaukee Sentinel on May 31, June 4, 19, 22, and 27.

C15995. Mobile Oil Corp. "Don't be surprised at how much dirt we can dig up about your company's oil," [Source unknown] (November 1979).

Features a delightful caricature, in color, of Holmes.

C15996. Modern Merchandising Inc. (Jafco). "The Ampex Caper," The Oregonian (September 12, 1980), D3.

A full-page ad featuring a large caricature of Holmes examining an Ampex video cassette tape.

C15997. Morra, Bernadette. "Uptown Designers Simply Modern," The Toronto Star (April 12, 1990), K6. illus.

"Sherlock look: Day outfit from Rebecca Moses' Sherlock Holmes-comes-to-Madison-Ave. collection."

C15998. Murray (John) Ltd. [Arthur Wontner as Sherlock Holmes. London: John Murray, ca. 1951.] 19 x 10 in.

Die-cut cardboard publicity figure displayed at the Sherlock Holmes Exhibition in 1951.

C15999. Murray (John) Ltd. The Exploits of Sherlock Holmes. New stories by Adrian Conan Doyle [and] John Dickson Carr. [London: John Murray, 1954.] 7 1/2 x 5 in.

A tin ad featuring the front jacket of the book (DA5758).

C16000. The Museum of Science and Industry. "The Museum of Science and Industry's $10,000 `Mind Game.' For anyone who loves a good mystery or a great prize," Science Digest, 91, No. 4 (April 1983), 101-102.

Features a photograph by Hal Aber of Dick Tracy, Charlie Chan, and Sherlock Holmes.

C16001. Mutual Life. [Untitled], Achiever (September 1989), cover.

----------. ----------, CH, 13, No. 2 (Winter 1989), 18.

Photograph by David McCammon of a deerstalker, calabash pipe and book, provided by Chris Redmond.

C16002. Nestle's. "Baffling Mystery of the Missing Milky Bars: Can You Crack a Code?" Eagle [London] (March 3, 1958).

A comic-strip ad in six panels featuring Shycroft Dome and Clotson -- for a contest in which cash prizes of a £5 note are awarded to thirty boys and girls who decipher the message.

C16003. New England Diary and Food Council. "It's no mystery. There's more to good dental health than brushing and flossing your teeth regularly. ..." Boston: 1979. 11 x 8 1/2 in.

A dental health information sheet featuring an illustration of Holmes with a pipe and magnifying glass.

C16004. The New Strand. "Times change, my dear Watson ...," [National newspapers] (January 1949).

----------. ----------, The Crucifer of Blood Resource Book. November 1987. p. 39.

"Advertisement for the Strand Magazine placed in the national newspapers in January 1949. Sadly, the periodical was already doomed and was finally incorporated into Men Only in March 1950."

C16005. Northern Illinois Gas Co. "`Then it would be time for me to announce that I was still in the land of the living.' Our time is long past due, Mr. Holmes," Chicago Tribune (July 8, 1979), I, 18.

----------. ----------, Chicago Tribune (November 11, 1979), II, 2.

With a portrait of the detective by Charles Santore.

C16006. Northern Telecom. "Sherlock Holmes, Move Over!" Telephone Engineer & Management (May 15, 1980), 2.

"Here's a quick solution to finding obscure telephone equipment components. ... And they're so quick they'd have even Sherlock Holmes baffled." With an excellent and imaginative Sherlockian photograph.

C16007. Océ Hagemeyer (Singapore) Pte Ltd. "It's a mystery to me, Holmes, how they got in and out so quickly," New Nation [Singapore] (February 3, 1982), 7.

A full-page ad for "Europe's new generation copiers." The ad features an excellent drawing of Holmes and Watson rushing through a doorway, presumably to examine an Océ copier.

C16008. Offset Paperback Manufacturers. "Whodunit? O.P.M. Unravels the Great Paperback Mystery ...," Publishers Weekly, 227, No. 8 (February 22, 1985), 83-84.

"Dear Watson -- Go to Yorkshire Farm and wait for my message."

C16009. Otis Elevator Co. "We offer a new style detective service," Fortune, 9, No. 2 (February 1934), 91.

Full-page ad with a photograph of Clive Brook as Holmes framed in a magnifying glass.

C16010. Oxford Health Plan. The Oxford Solution. Darien, Conn.: [n.d., 1987]. [29] p.

Uses Sherlockian artwork in an attractive pamphlet that explains why one should participate in the Oxford Health Plans.

C16011. The Parker Pen Co. "Author of `Sherlock Holmes' escaped interference to thought by writing this Pressureless way," The Saturday Evening Post, 203, No. 32 (February 7, 1931), inside front cover. illus.

----------. ----------, [Havertown, Pa.]: Steven Rothman, January 6, 1984. 1 sheet.

A testimonial from Doyle: "I have at last met my affinity in pens what I have needed all my life."

C16012. The Parker Pen Co. "Sir Arthur Conan Doyle created the Sherlock Holmes character and wrote his popular mysteries with a Parker Pen in the late 19th century," CH, 14, No. 4 (Summer 1991), 22-23.

----------. ----------, CH, 15, No. 2 (Winter 1991), 26-27.

Doyle's name is used again to endorse the Duofold Fountain Pen, which is sold by Winston & Holmes.

C16013. The Parker Pen Co. "With what pen did Sir Arthur Conan Doyle write The Case Book of Sherlock Holmes?" The New Yorker (October 16, 1989).

----------. ----------, BC, 6, No. 7 (1989).

----------. ----------, Life, 12, No. 13 (November 1989), 40-41.

----------. ----------, The New Yorker (April 16, 1990), inside front cover, 1.

----------. ----------, Artnews (December 1990).

----------. ----------, ST, No. 14 (January 1991).

A note from Doyle endorsing the Parker Duofold and two excerpts from Iden and Scan.

C16014. Perkin-Elmer Corp. "No clue is too elusive for the Model 1800 FT-IR," Chemical & Engineering News, 64, No. 3 (January 20, 1986), 33.

The illustration that accompanies the ad features a silhouette of Holmes.

C16015. Phillips-Van Heusen Corp. "Checked for you by the

expert ... Van Heusen," Holiday, 12, No. 5 (November 1952), 5.

A deerstalkered man inspects a Van Heusen checked shirt with his magnifying glass.

C16016. Phosferine. "Read How Mr. Eille Norwood Recommends `Phosferine,'" Sunday Circle (December 29, 1923), 523. illus.

"This world-famous actor, now playing the title rôle in The Return of Sherlock Holmes at the Princes Theatre, London, W., says that it helps to maintain his good health and increases his chances of professional success. Phosferine makes you well and keeps you fit at all times. ... Phosferine, the greatest of all tonics for influenza, indigestion, sleeplessness, exhaustion, neuralgia, maternity weakness, mental exhaustion, loss of appetite, faintness, brain fag, anaemia, nerve shock, rheumatism, headache, sciatica, etc."

C16017. Precision Metal. "Clues to help solve your design problems," Precision Metal: The Magazine of Metal Component Design and Production (April 1981).

Cover photograph of Holmes reading the above title through his magnifying glass.

C16018. Precision Monolithics, Inc. "Sherlock" Ad Campaign. Santa Clara, Calif.: PMI, 1982-1984. 15 folded sheets.

Fourteen handsomely illustrated two-page "case histories" featuring Holmes and Watson, published in major electronics magazines like Electronic Design News (EDN), Electronic Design, Electronic Engineering Times, and Electronics.

Credits: Agency, Mathews & Clark Communications; Creator, Walter H. Mathews; Artist, Francis Swingston.

Contents: The Case of the Incomparable Comparators. -- The Curious Incident of the 9-Bit, 8-Bit DAC. -- The Curious Incident of the 11-Bit, 10-Bit DAC. -- The Curse of the BIFET op amp Jungle. -- Getting the Facts on Micropower op amps. -- Getting the Facts on Programmable Micropower op amps. -- In Search of the Lonely Voltage Reference. -- The Mystery of the Lying A/D Converter. -- The Mystery of the Malfunctioning MUX. -- The Quest for the Perfect Foundry. -- The Riddle of Sample-and-Hold Specifications. -- Sherlock Holmes and the Search for Quality. -- Weathering the Storm with PMI DACS. -- Holmes Finds Universal Amplifier Solution. -- The Case of the Shrinking Reject Rate.

C16019. Precision Monolithics, Inc. "The Case of the Incomparable Comparators," EDN, 28, No. 16 (August 4, 1983), 12-13.

----------. ----------, Electronic Design, 31, No. 21 (October 13, 1983), 184-185.

C16020. Precision Monolithics, Inc. "The Case of the Shrinking Reject Rate," EDN, 27, No. 12 (June 9, 1982), 192-193.

----------. ----------, Electronics, 55, No. 12 (June 16, 1982), 110-111.

C16021. Precision Monolithics, Inc. "The Curious Incident of the 9-Bit 8-Bit DAC," Electronic Design, 30, No. 19 (September 16, 1982), 34-35. (Circle 200)

----------. ----------, EDN, 27, No. 19 (September 29, 1982), 86-87.

----------. ----------, Electronic Engineering Times (October 11, 1982).

C16022. Precision Monolithics, Inc. "The Curse of the BIFET op amp Jungle," Electronics, 55, No. 21 (October 20, 1982), 112-113.

----------. ----------, Electronic Design, 30, No. 22 (October 28, 1982), 28-29.

----------. ----------, Electronic Design, 31, No. 10 (May 12, 1983), 34-35.

----------. ----------, EDN , 28, No. 14 (July 7, 1983), 82-83.

----------. ----------, Electronic Engineering Times (March 14, 1983), 16-17.

C16023. Precision Monolithics, Inc. "Getting the Facts on Micropower op amps," EDN, 28, No. 4 (February 17, 1983), 172-173.

----------. ----------, Electronic Design, 31, No. 4 (February 17, 1983), 26-27.

----------. ----------, Electronic Design, 31, No. 5 (March 3, 1983), 100-101.

----------. ----------, EDN, 28, No. 11 (May 26, 1983), 260-261.

----------. ----------, Electronic Engineering, 55, No. 682 (October 1983), 174-175.

C16024. Precision Monolithics, Inc. "Getting the Facts on Programmable Micropower op amps," EDN, 28, No. 1 (January 6, 1983), 108-109.

----------. ----------, CPBook, 6, No. 1 (March 1983), 531.

C16025. Precision Monolithics, Inc. "Holmes Finds Universal Amplifier Solution," EDN, 29, No. 1 (January 12, 1984), 108-109.

----------. ----------, EDN, 29, No. 11 (May 31, 1984), 230-231.

----------. ----------, Electronic Design, 32, No. 1 (January 12, 1984), 146-147.

----------. ----------, Electronic Design, 32, No. 7 (April 5, 1984), 145-146.

----------. ----------, Electronic Engineering, 56 (February 1984), 16-17.

----------. ----------, Electronic Engineering, 56 (March 1984), 108-109.

----------. ----------, Electronic Engineering, 56 (May 1984), 68-69.

----------. ----------, Electronic Engineering, 56 (June 1984), 88-89.

C16026. Precision Monolithics, Inc. "Holmes Peeks into PMI's PKD-O1," EDN, 28, No. 15 (July 21, 1983), 299.

----------. ----------, EDN, 29, No. 5 (March 8, 1984), 266.

----------. ----------, Electronic Design, 31, No. 16 (August 4, 1983), 241.

----------. ----------, Electronic Design, 31, No. 19 (September 15, 1983), 245.

C16027. Precision Monolithics, Inc. "In Search of the Lonely Voltage Reference," Electronic Design, 30, No. 16 (August 5, 1982), 28-29.

----------. ----------, EDN, 27, No. 16 (August 18, 1982), 36-37.

C16028. Precision Monolithics, Inc. "The Mystery of the Lying A/D Converter," Electronic Engineering Times (June 7, 1982), 24-25.

----------. ----------, EDN, 27, No. 13 (June 23, 1982), 56-57.

----------. ----------, EDN, 27, No. 17 (September 1, 1982), 182-183.

----------. ----------, Electronics, 55, No. 14 (July 14, 1982), 130-131.

C16029. Precision Monolithics, Inc. "The Mystery of the Malfunctioning MUX," EDN, 28, No. 15 (July 21, 1983), 88-89.

----------. ----------, EDN, 28, No. 19 (September 15, 1983), 234-235.

----------. ----------, EDN, 29, No. 6 (March 22, 1984), 30-31.

----------. ----------, Electronic Design, 32, No. 4 (February 23, 1984), 130-131.

C16030. Precision Monolithics, Inc. "The Quest for the Perfect Foundry," Electronic Design, 30, No. 25 (December 9, 1982), 32-33.

----------. ----------, CPBook, 6, No. 2 (June 1983), 573.

C16031. Precision Monolithics, Inc. "The Riddle of Sample-and-Hold Specifications," EDN, 28, No. 11 (May 26, 1983), 100-101.

----------. ----------, EDN, 29, No. 4 (February 23, 1984), 268-269.

C16032. Precision Monolithics, Inc. "Sherlock Holmes and the Search for Quality," EDN, 28, No. 6 (March 17, 1983), 128-129.

----------. ----------, EDN, 28, No. 9 (April 28, 1983), 108-109.

----------. ----------, Electronic Design, 31, No. 12 (June 9, 983), 32-33.

C16033. Precision Monolithics, Inc. "Sherlock Optimizes PMI's OP-22," EDN, 28, No. 15 (July 21, 1983), 298.

----------. ----------, EDN, 29, No. 5 (March 8, 1984), 266.

----------. ----------, Electronic Design, 31, No. 16 (August 4, 1983), 239.

----------. ----------, Electronic Design, 31, No. 19 (September 15, 1983), 243.

C16034. Precision Monolithics, Inc. "Weathering the Storm with PMI DACS," EDN, 28, No. 12 (June 9, 1983), 86-87.

----------. ----------, EDN, 28, No. 22 (October 27, 1983), 28-29.

----------. ----------, EDN, 29, No. 8 (April 19, 1984), 308-309.

----------. ----------, Electronic Design, 31, No. 18 (September 1, 1983), 30-31.

----------. ----------, Electronic Design, 32, No. 5 (March 8, 1984), 94-95.

C16035. Prentice-Hall. Educational Book Div. "The clue to good readability is not only easy words, but concepts made clear through interesting analogies," Chemistry, 44, No. 2 (February 1971), inside front cover.

A full-page ad for Chemistry: Experimental Foundations in which it is mentioned that the authors compare the chemist with the intriguing analogy of Sherlock Holmes to illustrate an important principle: "that good scientists must not only see, but observe." Illustrated with a photograph of Holmes (Basil Rathbone).

C16036. Pro Wood, Inc. It's Elementary. We are happy you have selected this little red rocker produced with care and inspected for the enjoyment of those you love! High Point, N.C.: [n.d., 1985]. 5 1/2 x 3 3/4 in.

Label, with Sherlockian illustration, affixed to a children's rocking chair.

C16037. Public Service Electric and Gas Co. Rebate Program for Air Conditioners and Heat Pumps. Newark, N.J.: PSE&G Energy Conversation Center, 1983. 1 envelope (12 x 15 1/2 in.)

Promotional leaflets, posters, etc., featuring illustrations of Holmes and Watson.

C16038. Publishers Weekly. "Mr. Appleby solves the co-op ad mystery," Publishers Weekly, 221, No. 20 (May 14, 1982), 66.

A full-page ad featuring a photograph of Mr. Appleby with a deerstalker and magnifying glass. "`It's elementary, my dear fellows,' says he -- knowing that the June 25th issue of PW will throw enough light on the subject to answer the questions of booksellers and publishers alike."

C16039. Quality Paperback Book Club. "Hard Evidence of Soft Covers," The New York Times Book Review (May 29, 1983), 17.

"All of which makes joining QPB an elementary conclusion."

With a caricature of Holmes by Oyersten.

C16040. Ralston Purina Co. Pet Care Report, 3, No. 7 (July-August 1985). 1 poster (37 x 23 in.)

Features a large illustration of an upright dog in Sherlockian costume by Don Vanderbeek.

C16041. Raytheon Co. "We proudly present the sound of great literature," The Wall Street Journal (December 30, 1980), 15.

----------. ----------, Forbes, 127 (January 5, 1981), 26-27.

An ad for Caedmon spoken records, featuring several literary characters, including Sherlock Holmes.

C16042. Revelation (Piccadilly) Ltd. "We've handled more successful cases than Sherlock Holmes," Where [London] (April 1980).

----------. ----------, Bienvenue: The Official Guest Magazine of Grand Metropolitan Hotels (Summer 1980), 59.

"While we've never tracked anything as perplexing as the Musgrave Ritual, or as daunting as The Giant Rat of Sumatra, in more straightforward cases we excel."

With a color photograph of several airport travellers, including Sherlock Holmes.

C16043. Reynolds (R.J.) Tobacco Co. "The Case of the Singing Cigarette!" TV Guide, 20, No. 9 (February 26, 1972), back cover.

----------. ----------, Holmeswork, 1, No. 1 (April 22, 1974), 7.

----------. ----------, Sherlock Holmes in America. 1981. p. 93.

Holmes and Watson discover Doral cigarettes -- "Taste Me! Taste Me!"

C16044. Reynolds (R.J.) Tobacco Co. "Une histoire de Vélosolex," a la manière de A. Conan Doyle. Une semaine de Paris-Pariscope, No. 644 (September 24, 1980), insert between p. 102-103.

A Sherlockian parody for Camel filters.

C16045. Reynolds (R.J.) Tobacco Co. "Super-Winston Products Presents Luke the Spook: The True Life Drama of a Wisp of Ectoplasm," [Source unknown] (May 9, 1957).

----------. ----------, Sherlock Holmes in America. 1981. p. 92.

"Holmes" and "Watson" do some cavorting in a cartoon story-type ad for Winston Cigarettes.

C16046. SAS. "Men Holmes, hur visste du att Moriarty fanns i SAS nya lounge ute på Heathrow?" ["But, Holmes, how did you know that Moriarty was in the new SAS lounge out on Heathrow?"] Svenska Dagbladet [Stockholm] (September 11, 1984), 20.

Full-page color photograph of Holmes and Watson.

C16047. Scudder Fund Distributors. Getting the Facts on IRAs. Boston: [n.d., 1983]. 1 folded leaflet. (12-S-14)

With two illustrations of Holmes.

C16048. Shawmut Bank of Boston. "The Adventure of the Missing Shares!" Fortune, 20, No. 4 (October 1939), 31.

Features a photograph of a bank official in Sherlockian costume examining the shares of a stockholder with his magnifying glass.

C16049. Sherlock's Restaurant. "Investigate! Sherlock's Restaurant, 1154 Fort Street Mall," Honolulu (January 1983), 77.

"Come and inspect the difference."

C16050. "`Sidewalk Sale,'" North Toronto Herald (May 8, 1980), 6-7.

"By Jove, Holmes, all these fine stores have great value. ..."

With an illustration of Holmes and Watson.

C16051. Sloane (W. & J.) "The Discovery of Fantastic Forgeries," The Washington Post (June 9, 1974), H5.

A full-page ad with a drawing of Holmes examining pieces of furniture, and a commentary by Holmes and Watson in which the detective defies Watson to detect a shade of difference between Sloane's furniture and the original antiques.

C16052. Smith, Kline and French Laboratories Ltd. "The Case of the Bloomin' Sneezes? Elementary, Doctor," Hospital Practice, 17, No. 9 (September 1982).

This ad points out the advantages of Modified Formula Ornade and features an attractive full-page color photograph of Sherlock Holmes examining items that may cause allergies.

C16053. Smith, Kline and French Laboratories Ltd. "The Case of the Cursed Cold? Elementary, Doctor," JAMA: The Journal of the American Medical Association, 247, No. 8 (February 26, 1982), 1192-1193.

A full-page color photograph of Sherlock Holmes, followed, on the opposite page, by an ad for Ornade: "Solve it with modified formula Ornade."

C16054. Smith, Kline and French Laboratories Ltd. "It looks the same ... but what a difference!" New improved Ornade. Promptly relieves cold and allergy miseries. Philadelphia: February 1981. [4] p. (PSD:OR211)

----------. ----------, Emergency Medicine, 13, No. 10 (May 30, 1981), 42-43.

Features a photograph of Sherlock Holmes displaying an Ornade capsule through his magnifying glass.

C16055. Smith, Kline and French Laboratories Ltd. "Sherlock Holmes and the Case of the Brookdale Burglary," by Phil Brown and David Jones of Lawrence and Brown Advertising. Modern Medicine of Australia (1984).

----------. ----------, NFTD, 9, No. 4 (December 1988), 1-3.

The Duke and Duchess of Brookdale's emeralds have been stolen. Holmes proves the innocence of the prime suspect, their secretary, by counting the number of Dyazide blood pressure tablets remaining in his pill box.

C16056. Smith, Kline and French Laboratories Ltd. "Sherlock Holmes and the Case of the Purloined Professor," by Phil Brown and David Jones of Lawrence and Brown Advertising. Modern Medicine of Australia (1984).

----------. ----------, NFTD, 10, No. 2 (June 1989), 1-3.

Professor Trescott, working on a Top Secret defense project, is abducted. Holmes solves the puzzle of 9 Dyazide tablets set out in a pattern, by deducing where the Professor is held, and saves him in the nick of time.

C16057. Smith, Kline and French Laboratories Ltd. "Sherlock Holmes and the Case of the Unnatural Nightmares," by Phil Brown and David Jones of Lawrence and Brown Advertising. Modern Medicine of Australia (1984).

----------. ----------, WF, 1, No. 3 (Summer 1983-1984), 6.

----------. ----------, NFTD, 8, No. 2 (June 1987), 2-4.

C16058. Smith, Kline and French Laboratories Ltd. "Sherlock Holmes and the Curse of Ekhenaton," by Phil Brown and David Jones of Lawrence and Brown Advertising. Modern Medicine of Australia (1984).

----------. ----------, NFTD, 8, No. 3 (September 1987), 1-4.

C16059. Smith Pacific. "Who makes the finest quality binders? Elementary...," California Business (May 1981), 75.

Holmes examines a selection of standard binders.

C16060. Softside. "Sherlock Holmes had Watson ... now you can have Softside," Softside (October 1980), I-4B, I-4E.

A two-page letter from William F. Gollan, Circulation Manager for Softside, a magazine for those interested in home computers.

C16061. Standard Motor Products. "The New Adventures of Sherlock McKanick and Mike: The Case of the Glowing Red Light," Motor Age (July 1979), 1.

A comic-strip ad publicizing "Blue Streak" tune-ups.

See also DB3268.

C16062. Standard Oil Co. "Give It a Whirl," by Jimmy Hatlo. San Francisco Call and Post (March 15, 1934).

----------. ----------, Sherlock Holmes in America. 1981. p. 204.

Holmes tells Watson that the culprit was able to leave the scene of the crime so quickly by using Standard gasoline with tetraethyl.

C16063. The Sterling Gum Co. "Old Seven the Baffler, or Sold in the Cellar," New York Evening Journal (October 16, 1915).

----------. ----------, Sherlock Holmes in America. 1981. p. 87.

A cartoon strip in eight panels with the "Wizard of Baker Street."

C16064. The Sterling Gum Co. "Old Seven the Baffler, or The Joke on the Wizard of Baker Street," New York Evening Journal (October 21, 1915).

----------. ----------, Sherlock Holmes in America. 1981. p. 87.

Another eight-panel strip featuring Holmes and Watson.

C16065. The Strand Magazine. "A Reminiscence of Sherlock Holmes is the feature of the October Strand Magazine," Tit-Bits, 55 (October 3, 1980), 71.

Full-page ad with an illustration of Holmes.

C16066. Stuart Pharmaceuticals. Effersyllium Presents: A Mystery Contest (with Prizes) for Physicians Only. Wilmington, Del.: Stuart Pharmaceuticals, Div. of ICI Americas Inc., 1983. 4 envelopes (11 1/4 x 7 3/4 in.)

Contents: The Mystery of the Missing???? Chap. 1. The Doctor's Diagnosis. -- Chap. 2. A Matter of Deduction. -- Chap. 3. The Laxative That Lacks Speed. -- Chap. 4. The Cat's Out of the Bag.

Each of the four episodes with Sh*rl*ck H*lm*s and Dr. W*ts*n features a Sherlockian cover illustration.

C16067. Sumicom. "The victim drowned in a sea of paperwork," Business Week (September 26, 1983), 161.

Holmes and Watson discuss the advantages of the Sumicom System 330 personal business computer.

C16068. "Take the mystery out of reading radials," Modern Tire Dealer, 60, No. 20 (October 5, 1979), cover.

Color illustration of Holmes inspecting a radial tire.

C16069. Target. The Christmas Caper. Monday, November 24. 96 p. illus.

"How Target and Santa cracked the case of high prices and solved the mystery of what gifts to buy." (Subtitle)

Cover photograph of Santa with a deerstalker, calabash pipe, and magnifying glass.

C16070. Taylor (N. & G.) Co. "The Adventure of the Copper Paint," by Sheerluck Holmes. Roofing Tin: The Taylor Bulletin for the Roofing Trade [Philadelphia], 2, No. 4 (May 1913), 2-3.

C16071. Taylor (N. & G.) Co. "The Adventure of the Leaky Roof," by Sheerluck Holmes. Roofing Tin: The Taylor Bulletin for the Roofing Trade [Philadelphia], 2, No. 6 (August 1913), 2.

C16072. Teachers Insurance and Annuity Association. "TIAA Group Insurance. Because the Right Partner Can Help Solve the Toughest Problems," The Chronicle of Higher Education (October 14, 1992).

----------. ----------, ST, No. 20 (January 1993).

With a photograph of Rathbone and Bruce as Holmes and Watson.

C16073. The Tobacco Products Corporation of Canada. "Page Watson!" CH, 14, No. 3 (Spring 1991), 12.

A contest ad for Strollers cigarettes, with a caricature of Holmes. Original appearance unknown.

C16074. Walker (Hiram) & Sons, Inc. "You needn't be a Sherlock Holmes and seek a secret clue -- for whiskey with the mellow taste that we old-timers knew -- just tell the man you want Imperial!" Reno Evening Gazette (May 3, 1950).

----------. ----------, Sherlock Holmes in America. 1981. p. 92.

Several men are depicted in Sherlockian costume.

C16075. Wallace Laboratories. A Successful Team Solves Another Case. Cranbury, N.J.: August 1989. 5 packets. (Code #WCC1289)

Promotional packets with short pastiches by John H. Watson, M.D., for cough-and-cold medicines Rynatan and Tssi-Organidin.

Contents: [Vol. 1] The Case of The Baker Street Tea Incident (with Baker Street Exempt de Caféine). -- [Vol. 2] The Case of The Earl Grey Tea Caper (with Twinings Earl Grey Tea). -- [Vol. 3] The Case of The Evening's English Breakfast (with Twinings English Breakfast Tea). -- [Vol. 4] The Case of The Final Problem (with cassette featuring Sir John Gielgud, Sir Ralph Richardson, and Orson Welles). [Vol. 5] The Case of The Musgrave Ritual (with cassette).

C16076. The Waterbed Shop. "The Great Waterbed Shop Mystery," The Champaign-Urban News-Gazette (March 14, 1980), A-13.

Foams and Blotson solve the case of the `Saturated Support Saga.'

C16077. Watson (James) & Co. Ltd. "Watson's No. 10 -- a whisky of full maturity...," The Illustrated London News, 139 (November 4, 1911), 740.

With an illustration of a lens magnifying the label of Watson's No. 10.

C16078. Wescor, Inc. "Holmes' Adventures in Osmometry by Wescor," Lab World (July 1977).

----------. ----------, DCC, 17, No. 4 (September 1981), 6.

"This is a dark and sinister business, Dr. Watson. The gall of that blackguard, Moriarty, filching your Wescor osmometer just when that little tyke depends on a whole blood osmolality analysis!" "Indeed, Holmes. She's been cruelly used."

See also DB3277.

C16079. Whitlow Computer Systems. "sherlock," Computer World (January 8, 1979), 3.

"Holmes, can't you stop this wave of DOS sorting thefts?" "No, Watson, I leave that to the chaps at SyncSort."

C16080. Wills Claridge. "High quality and expensive, Holmes?" "No, Watson, high quality and inexpensive," Geelong Advertiser (February 6, 1981), 2.

----------. ----------, Australian Women's Weekly (March 25, 1981)

Photograph of Holmes and Watson examining a Claridge cigarette.

C16081. Winston & Holmes. "Parker Pens," CH, 15, No. 1 (Autumn 1991), 24-25.

A double-page ad for the duofold fountain pen that was endorsed by Conan Doyle.

C16082. Winston & Holmes. "Something Smells, Holmes," Sleuth Statesman (Fall 1990). (Pipe Column)

----------. ----------, CH, 14, No. 3 (Spring 1991), 6, 14.

A conversation between Holmes and Watson in which they discuss the advantages of a men's cologne made by the apothecary, D. R. Harris & Co., London.

C16083. Woman's Life. "A Sherlock Holmes Dialogue, With a Moral for Ladies," Tit-Bits, 29 (December 28, 1895), 223.

Holmes and Watson discuss Woman's Life, "the best illustrated penny paper for the home ever published."

C16084. Xerox of Canada Ltd. "The Case of the Disappearing Files," [Source and date unknown].

----------. ----------, BC, 6, No. 2 (March-April 1989).

Holmes tells Watson that they need a Xerox 4000 Copier in order to have more filing space.

C16085. YKK Zipper, Inc. "The best zipper on the market should have the toughest standards to face. Start with the strictest qualify control," Women's Wear Daily (May 19, 1981), 16.

Holmes inspects a Ziplon 25 coil zipper.

C16086. Young & Rubicam. "The Passing of Sherlock Holmes," Fortune, 17, No. 2 (June 1938), 85.

Full-page ad for an advertising firm, featuring an excellent pen-and-ink drawing of a Victorian hall stand with an umbrella, coat, deerstalker and pipe, by N. P.

C16087. Zuberry Associates/The Clermont Co. "But, I say, Holmes, how did you know this was the condo for you?" "The details, Watson, the details. Obviously what we have here is an architect who savors the craft," The New York Times Magazine (July 26, 1987).

Holmes and Watson comment on The Petersfield condominium apartments.

C16088. -- B3280. Byrke. Sherlock Holmes Bell. 1977. 9 x 4 in.

Signed ceramic figure of Holmes with the base in the form of a bell.

C16089. -- B3281. Byrke. Sherlock Holmes Head Pendant. 1978. 2 x 1 in.

Similar to the other items by Byrke.

C16090. -- B3282. Byrke. Sherlock Holmes Mirror. 1977. 8 x 8 in.

Ceramic frame with the heads of Holmes and Watson in one corner.

C16091. -- B3283. Byrke. Sherlock Holmes Planter. 1977. 7 x 5 in.

Signed ceramic planter with a figure of Holmes.

C16092. -- B3284. Cassin-Scott, Jack. Models in the Making. London: Blandford Press, [1973]. 88 p.

A useful book on the subject, with numerous illustrations, including several of Cassin-Scott's Sherlockian figures (DA4882).

C16093. -- B3285. Schatell, Norman. "The Anthropological Holmes: I. Realia Ethnographica," BSM, No. 13 (March 1978), 18-19. illus.

"Sherlock Holmes Haniwa burial mound clay figure, Japan, 200-399 AD."

C16094. -- B3286. Schatell, Norman. "The Anthropological Holmes: [II]," Introduction by Donald K. Pollock, Jr. BSM, No. 15 (September 1978), 10-11.

A reproduction from Schatell's sketchbook of a Sherlockian totem pole, made by the Tlingit Tribe of the Pacific Northwest Coast; preceded by a preliminary examination by the anthropologist Don Pollock.

C16095. -- B3287. Schatell, Norman. The Arts & Crafts Holmes: Practical Projects for Sherlockians, Derived from the Sacred Writings of John H. Watson, M.D., and Truly Unique. [Cliffside Park, N.J.: Privately Produced, December 1975.] 8 p. illus.

A Christmas offering, numbered and signed.

----------. ----------, BSM, No. 9 (March 1977), 9-11; No. 10 (June 1977), 11-13; No. 11 (September 1977), 15-17.

Contents: 1. The Very Kinetic Holmes Marionette. -- 2. The Late Professor Moriarty Oscillating and Magnetic Automobile Dashboard Goodluck Figure. -- 3. Holmes Climbing the Reichenbach and Just the Way It Happened. -- 4. The Wonderful Dog That Does Nothing Snapback Demonstrator. -- 5. The Holmes-Roylott Trick Poker. -- The 17 Steps: A Working Model.

C16096. -- B3288. Wolov, Beverly. John H. Watson, M.D., 1878-1978. [Ardmore, Pa.]: January 8, 1978. 10 in.

A memorial plate with a pen-and-ink drawing of Watson, limited edition of twenty, done in honor of The Master's Class at its annual dinner.

C16097. Botsford, Shirley. "Sherlock Holmes Hat," Family Circle "Great Ideas" Christmas Helps. 1978. p. 64, 104-105. illus.

----------. ----------, PPofFC, No. 52 (October 7, 1980), 3. insert (A).

----------. ----------, MM, No. 22 (December 1980), 13-14.

----------. ----------, BSC, 2, No. 2 (March-April 1982), 15.

Directions for a do-it-yourself deerstalker.

C16098. Carter, Suellen. Deerstalker and Calabash Pipe Table Setting. Peoria Ill.: Privately Produced, September 27, 1980. 3 3/4 x 3 in.

Made for the 3rd Annual 2704 Banquet of The Hansoms of John Clayton, and limited to 50.

C16099. Carter, Suellen. The Strand Magazine. Peoria, Ill.: Privately Produced, September 26, 1981. 6 1/4 x 5 in.

A full-figure silhouette of Holmes superimposed upon a reprint of the January 1891 cover of The Strand Magazine, framed in cloth, and used as a table decoration at the 4th Annual 2704 Banquet of The Hansoms of John Clayton.

C16100. Cooper, Malcolm. The Sherlock Holmes. Hampshire, Great Britain: John Hine Ltd., 1985. 5 1/2 x 5 x 3 in.

Handmade and handpainted replica of the elegant pub that was once known as The Northumberland Arms.

C16101. Dandrew, Thomas A. "Sherlockian Miniature Mice," NS, No. 9 (November 10, 1981), 5. illus.

Among the items displayed at "The Creative Touch" exhibition at the annual Antique Show, Calvary Episcopal Church, Burnt Hills, N.Y., were miniature replicas of Basil of Baker Street and Dr. Dawson by Marjorie Bernhardt.

C16102. Franklin, Steve. Sherlock Holmes Wood Carvings from the Illustrations of Sidney Paget and Frederic Dorr Steele. Alberton, Mont.: Stephen Franklin, 1981. 12 x 9 in. (carvings); 19 x 9 in. (clock)

A series of five handcarved, framed cherry panels or wall clock.

Advertisement: MT, 2, Nos. 3-4 (October 1981), 12.

C16103. Hare, Eleanor. Holmes -- Call Lestrade. East Stroudsburg, Pa.: Pixie Enterprises, 1982. 1 3/4 x 2 1/2 x 1 in.

A hanging phone and message stand. In one-inch-to-the-foot scale, the stand is wood and contains a metal upright phone, chalk, two books, a note pad, and message "Holmes -- Call Lestrade."

C16104. Kamil, Selma. Holmes and Watson Sugar and Creamer. Cliffside Park, N.J.: Privately Produced, 1981.

A handcrafted, glazed ceramic 4 in. sugar and creamer, limited to 21 numbered and signed sets. Holmes is depicted in a checkered brown hat and coat; Watson in a gray coat and black derby.

C16105. Kamil, Selma. Mrs. Hudson Tea/Coffee Server. Cliffside Park, N.J.: Privately Produced, 1983. 10 1/2 in.

A handcrafted, glazed server with a removable head/cover; five-cup capacity. Limited to 21 numbered and signed servers.

C16106. Maremgo. Gentleman's Dressing Mirror. 1974. 18 1/2 x 12 in.

With a large profile in relief of Holmes.

C16107. Schatell, Norman. "The Anthropological Holmes: [III]," Introduction by Donald K. Pollock. BSM, No. 17 (March 1979), 14-15.

A reproduction from Schatell's sketchbook of a statue on Easter Island that resembles the Master Detective.

See also DB3285, DB3286.

C16108. Schatell, Norman. "The Anthropological Holmes: [IV]," Introduction by Donald K. Pollock. BSM, No. 21 (Spring 1980), 10-11.

Another reproduction from Schatell's sketchbook of a wooden ritual bowl supported by three figures of Holmes, Watson, and Moriarty -- a Baluba tribal sculpture of the Eastern Belgian Congo.

C16109. Stetak, Thomas A. Sherlock Holmes on Violin. Elyria, Ohio: Privately Produced, July 1979.

Limited, numbered edition of 25, produced for the 2nd Cleveland Canonical Convention.

The wood carving served as a banquet centerpiece and prize.

C16110. Stetak, Thomas A. Sherlock Holmes Wall Plaques. Elyria, Ohio: Privately Produced, 1979.

Attractive bust (11 1/2 in.), standing figure (14 in.), and bust in magnifying glass (12 in.), made in mahogany or fir 1/8 in. plywood.

C16111. -- B6063. Cleveland. Proclamation Designating January 5-7, 1979 as "Sherlock Holmes Days in Cleveland" 11 x 8 1/2 in.

----------. ----------, MM, No. 11 (February 1979), 7.

Signed by Dennis J. Kucinich, Mayor.

C16112. -- B3292. Colorado State University, Fort Collins. Honorary Diploma in the Art and Science of Sleuthing. February 5, 1975. 11 x 14 in.

"Conferred upon Mr. Sherlock Holmes of Sussex, England." Signed by President A. R. Chamberlain.

One hundred copies, also on parchment, but without the official seal, were distributed to the friends of Sherlock Holmes. The original diploma was accepted by Cameron Hollyer and resides in the Metropolitan Toronto Library.

Illustrations: American Book Collector, 26 (November-December 1975), 8; SM, 6, No. 4 (December 1, 1978), 6.

C16113. -- B3293. Meiringen, Switzerland. We hereby publish and declare that the title of honorary citizen has been conferred upon Sherlock Holmes with all extraordinary privileges by the community of Meiringen, Reichenbach-Falls, and that this day, the first of May nineteen hundred sixty eight, is proclaimed Meiringen's Sherlock Holmes Day. Signed by the president and secretary. 11 5/8 x 8 1/4 in.

Distributed as a keepsake to members of The Sherlock Holmes Society of London who went on the Swiss tour of 1968.

C16114. -- B3294. Meiringen, Switzerland. We hereby publish and declare that the title of honorary citizen has been conferred upon Sherlock Holmes with all extraordinary privileges by the community of Meiringen, Reichenbach-Falls, re-affirmed this third of May nineteen hundred seventy eight. Signed by the president and secretary. 13 1/2 x 9 3/8 in.

Distributed as a keepsake to members of the Society who went on the Swiss tour of 1978.

C16115. -- B3295. Oklahoma. This Is to Certify That Sherlock Holmes Is Hereby Designated and Appointed Honorary Citizen of Oklahoma ... This 5th Day of April, 1976. Signed by Governor David L. Boren. 14 x 8 1/2 in.

C16116. -- B3296. Portland, Oregon. Proclamation. January 6, 1974. 11 x 8 1/2 in.

An official announcement, issued annually, signed by Mayor Niel Goldschmidt, decreeing January 6 Sherlock Holmes Day.

The proclamation for January 6, 1977, is reproduced in FFTN, 7, No. 1 (April 1977), centerfold.

C16117. -- B6046. San Francisco. Proclamation. December 22, 1978. 11 x 8 1/2 in.

"I, Dianne Feinstein, Mayor of San Francisco, do hereby proclaim January, 1979, as Sherlock Holmes Month in San Francisco."

C16118. -- B3297. The Utopian Royal Society for the Promotion of Joie de Vivre. March 24, 1914. 11 x 8 1/2 in.

"Awarded to Sherlock Holmes of London for distinguished service in the cause of justice, besides providing grist for Dr. John Watson's literary mill and pleasurable reading for millions." Signed by J. W. Shikeley and endorsed by Alice Istin Oodnoong.

C16119. Alabama. Proclamation. August 30, 1979. 14 x 8 1/2 in.

"... I, Fob James, Governor of the State of Alabama, do hereby proclaim January 6, 1980 to be `Sherlock Holmes Day.'" Signed by the Governor and the Secretary of State.

Reproduced in FTM, No. 4 (December 1979).

C16120. Cleveland. A Key to the City of Cleveland Is Hereby Presented to Mr. William Sherlock Scott Holmes ... January 15, 1980. Signed by Mayor George V. Voinovich.

Reproduced in MM, No. 17 (February 1980), 2.

C16121. Cleveland. Proclamation Designating October 7 -- November 7, 1987, as "Sherlock Holmes Month" in Cleveland. Signed by Mayor George V. Voinovich.

C16122. Connecticut. Official Statement: Sherlock Holmes Day, July 24, 1987. 14 x 8 1/2 in.

----------. ----------, SHJ, 18, No. 3 (Winter 1987), 73.

"In appreciation for those who keep alive the legend of Sherlock Holmes and in honor of the birthday of William Gillette and centenary of the publication of the first Sherlock Holmes story." Signed by Governor William A. O'Neill.

C16123. Meiringen, Switzerland. We hereby publish and declare that the title of honorary citizen has been conferred upon Sherlock Holmes with all extraordinary privileges by the community of Meiringen, Reichenbach-Falls, re-affirmed this fourth day of May nineteen hundred ninety one. Signed by the president and secretary. 9 3/4 x 7 in.

----------. ----------, SHG, No. 2 (August-October 1991), 22.

See also DB3293, DB3294.

C16124. Andrews, Val. A Sherlock Holmes Balloon Modeling Act. [New York: Magico Magazine, 1984.] 24 p. illus.

"To illustrate events and items from the Canon; includes comedy material, gags and a series of one-liners."

"Vol. 3 of The Manual of Balloon Modeling."

C16125. Wood, Benton. "A Study in Scarlet" Pen. Compliments of Dr. Ben Wood, B.S.I. Chaplain, N.Y.C., 7 January 1994.

Distributed as a keepsake at the 60th anniversary dinner of The Baker Street Irregulars.

C16126. Conan Doyle Baseball Cap. Los Angeles: The Thinking Cap Co., 1981.

The cap is emblazoned with a Doyle patch, in various colors; made in polyester or cotton.

C16127. Sherlock Holmes Baseball Cap. Los Angeles: The Thinking Cap Co., 1981.

The cap is emblazoned with a Sherlock Holmes patch, in various colors; made in polyester or cotton.

C16128. Sherlockian Baseball Cards. Paramus, N.J.: Us 2, 1985. 3 cards.

Limited to 100 sets.

Each card features a drawing of Holmes, Watson or Moriarty on the front and information on the back.

C16129. -- B3309. Sherlock Holmes. [1976] 2 3/8 x 3 1/2 in.

With a reproduction of the cigar box cover (DB3828).

C16130. -- B3310. Sherlock Holmes. Taiwan: [1976]. 2 x 3 in.

Solid brass buckle of the Royal Shakespeare Company's Holmes logo.

C16131. -- B3311. Sherlock Holmes. Norwood, N.J.: The Ostlers, 1978. 2 1/4 in.

Pewter buckle in a circular design, featuring an abstract rendition of the Steele head of Holmes, taken from the original etching.

C16132. -- B3312. Silver Blaze. Norwood, N.J.: The Ostlers, 1977. 2 3/8 in.

Pewter buckle in a circular design of "Silver Blaze."

C16133. -- B3313. Dunlap, Leonie and Joe. The Stork Strikes Again. New York: [Privately Produced], 1947.

A Sherlockian narrative announcing the birth of Arthur Morel Dunlap.

C16134. -- B3314. Watson, Katie and Jim. "We Are Proud to Announce," Redbook, 146, No. 3 (January 1976), 16.

"The Clues: 1. A cry in the night; 2. Hurrying footsteps in the dark; 3. The smell of powder. `Elementary, my dear Watson.' The Culprit: A new baby. The Crime: Stealing hearts.... Accomplices: Katie & Jim Watson."

This winning announcement of the birth of Christopher Evan Watson is illustrated with a silhouette of Holmes. (Sherlockians everywhere are pleased to learn that Watson finally fathered a child!)

C16135. -- B3666. Wolff, Julian. ["William Sherlock Schulz"], BSJ, 12, No. 1 (March 1962), 62. (From the Editor's Commonplace Book)

Announces the birth on November 19, 1961, of William Sherlock Schulz to Capt. and Mrs. Ted Schulz. The boy was delivered by Dr. Murray!

C16136. Brunner, Pattie. Aha! Baby toys, Watson ... the game is afoot for the Brunners! St. Louis: Privately Produced, August 11, 1983.

----------. ----------, BSJ, 34, No. 1 (March 1984), 58.

Announces the birth of Christopher Robert. With a Sherlockian illustration by Cady Ann Goldfield.

C16137. Hecox, Steve and Katlin. We just wanted to let you know that... /Kamin Mycroft Hecox was born on 24 October 1993 and wants to say hello. Reno: Privately Printed, 1993. 1 card.

Includes a photograph of Kamin and a drawing of "A Real Baker Street Baby!" with a deerstalker and magnifying glass.

C16138. Henderson, Donald B. "Ineffable Twaddle," SM, 7, No. 3 (August 1979), 6.

"The Busybody" and Mrs. Henderson announce the birth of Sarah Elizabeth Henderson on June 15, 1979. The announcement is accompanied by a photograph of Sarah dressed in full Sherlockian regalia.

C16139. Margolin, Judy and Jerry. A First Addition: Christopher Holmes Margolin born to Judy and Jerry Margolin, July 2, 1981, 6 lbs. Portland: Privately Printed, 1981. 5 x 7 in.

----------. ----------, PPofFC, No. 56 (July 22, 1981), 4.

The announcement is illustrated by W. Elder with a baby wearing a matching deerstalker and diaper.

C16140. Watson, Katie and Jim. "We Are Proud to Announce," We Are Proud to Announce, by the editors of Redbook Magazine. New York: Walker and Co., [1978]. p. 12.

----------. ----------, The South Bend Tribune (October 7, 1979).

Reprinted from Redbook, January 1976 (DB3314).

C16141. Wright, Linda and Laurence. Our Private Miracle.... Wichita: Heart Thoughts, 1981.

A card announcing the arrival of Winston Stuart Sherlock Wright, September 30, 1981, 8:45 p.m.; weight 8 lbs. 9 oz- Congratulations to Linda and Laurence on the birth of their "Sherlock."

C16142. Random Thoughts on Sherlock Holmes. [New York: Magico Magazine, 1984.] 1 v. (unpaged)

Blank pages in black or white leatherette, lettered gilt on cover and spine.

C16143. The Man on the Tor Bookends. Los Angeles: Lleft, Wright & Senter, 1988. 12 in.

"Painted in Tole style, depicts Sherlock Holmes on the moor, amid actual boulders and moss."

Advertisement: BSJ, 38, No. 3 (September 1988), 162; 38, No. 4 (December 1988), 236.

C16144. The Reichenbach Irregulars. Sherlockian Bookend. Meiringen: 1992. 7 1/8 x 7 1/8 x 4 1/2 in.

Limited to a numbered edition of 221.

Handmade in Germany, stained, nonslip, with a medallion profile of Holmes.

C16145. Sherwood, John B. The Sign of the Three. Moorestown, N.J.: The R S T Co., 1979. 8 x 5 in.

Handsome ceramic, walnut stained bookends in the likeness of Holmes and Watson.

C16146. Stetak, Thomas A. Sherlock Holmes and Dr. Watson Bookends. LaGrange, Ohio: Privately Produced, 1980. 6 1/4 x 7 in.

Attractive hand-carved bookends of the illustrious duo.

C16147. -- B3315. The Children's Book Council. The Case of the Hookworm Heist: A Very Moving Story. Art by Sheila Greenwald. New York: c. 1978. 9 1/4 x 3 1/2 in.

A child in Sherlockian garb examines a book being carted off by bookworms.

C16148. -- B3316. The Children's Book Council. Mystery Bookmark. Art by Richard Egielski. New York: c. 1978. 9 1/4 x 3 1/2 in.

A potential burglar notices through a window a book opened to a Sherlock Holmes story.

C16149. -- B3317. Lebowitz, Mo. "I Read Nothing Except the News and the Agony Column." "The Noble Bachelor." [North Bellmore, Long Island]: The Antique Press, 1976. illus. 10 1/4 x 2 3/4 in.

"But if you read the Canon, here's a bookmark to help you keep your place & keep a memory of the January 1976 Baker Street Irregular meeting at the Regency Park Hotel in New York."

C16150. -- B3318. The Non-Canonical Calabashes. In Memoriam: Vincent Starrett, 1886-1974. 8 x 3 3/4 in.

Limited to 500 numbered copies.

With two illustrations and a reprinting of Starrett's "221b Baker Street."

C16151. -- B3319. Penguin Books. For Mystery Lovers ... Crime-of-the-Month. [New York: 1977.] 6 3/4 x 2 1/4 in.

Features an illustration of "Sherlock Penguin" and a listing of new books. See also DB3305.

C16152. -- B3320. Ruyle, John. Art in the blood is liable to take the strangest forms. Sherlock Holmes. Berkeley, Calif.: The Pequod Press, October 1975. 8 1/2 x 4 in. (No. 14)

Illustrated with a drawing of Dick Tracy as Sherlock Holmes by Bob Eustachy.

C16153. -- B3321. Ruyle, John. I cannot pretend to understand collectors. They pay fabulous sums for comparative trifles. Dr. Lyndon Parker, in "The Memoirs of Solar Pons." [Berkeley, Calif.]: Printed at The Pequod Press for Ted Schulz ("The Amateur Mendicant Society"), January 1979. 5 1/2 x 3 1/4 in.

Three bookmarks, each in a different color, printed, respectively, for special distribution to the members of The Adventuresses of Sherlock Holmes, The Baker Street Irregulars, and The Scowrers and Molly Maguires.

C16154. -- B3322. Ruyle, John. Old soldiers never die. They just Praed away. [Berkeley, Calif.]: Printed at The Pequod Press for The Old Soldiers of Praed Street, December 1978. 5 1/2 x 3 1/4 in.

Two bookmarks, each in a different color.

C16155. -- B3323. Ruyle, John. You know my opinion of collectors. They are all a trifle mad, some more so than others. Solar Pons. [Berkeley, Calif.]: Printed at The Pequod Press for Ted Schulz, "The Amateur Medicant," August 1977. 6 1/2 x 2 3/4 in.

C16156. -- B3324. Sherlock Holmes. Made in England. [Dallas, Tex.: Horchow Collection, 1977.] 4 1/2 x 1 3/4 in. (Catalog No. 2522J)

"A silver-plated bookmark in the likeness of Sherlock Holmes."

C16157. -- B3325. Till, Tom. Who dun it? Yellow Spring, Ohio: Antioch Bookplate Co., 1975. 5 3/4 x 1 3/8 in. (Design No. H-126)

Color illustration of Holmes peering through a magnifying glass.

C16158. -- B3326. Wynne, Nancy. A Sherlock Holmes Calendar of Bookmarks, 1977. [Littleton, Colo.: Privately Produced, 1976.]

Twelve bookmarks in assorted colors, each with a different Canonical quotation; illustrated by Margaret Hook.

C16159. Austin, Bliss. [Untitled], BSCS, No. 26 (1980), 1-5.

The brief introduction is followed by reproductions of twelve Sherlockian bookmarks, along with inserts of two of Dr. Austin's own bookmarks.

C16160. Carter, Suellen. Sherlock Holmes Bookmark. 4 3/4 x 2 1/8 in.

Brown cloth bookmark with an outline of Holmes and a street lamp; also features a tassel.

A table favor made for the 6th annual 2704 Banquet of The Hansoms of John Clayton on September 23, 1983.

C16161. Fauer, Ilene. Sherlock Holmes, Dr. John H. Watson, and Professor James Moriarty. Paramus, N.J.: Us 2 T-Shirts, May 1980. 3 bookmarks (5 3/4 x 2 3/16 in. ea.)

Black design on orange, tan, light blue, or buff; laminated in clear plastic.

C16162. Here's the world-famous detective keeping track of your place. Toronto: Hallmark, 1983. (125 HBD 102-8)

A Sherlock Snoopy bookmark.

C16163. Hoffmann, Frank A. BSI/ASH 1985. Buffalo, N.Y.: Sherlockian Enterprises, 1985. 1 x 4 1/2 in.

An etched brass bookmark with a silhouette of Holmes, issued as a keepsake at the annual dinner of The Baker Street Irregulars, January 11.

C16164. Mrs. Hudson's Lodgers. "You stopped reading here," deduced Sherlock. Bookmark. 2 1/2 x 8 1/2 in.

"Mystery and Sherlock Holmes fans of greater Cleveland are welcome to meet with friends of similar interest."

C16165. Ruyle, John, "Collectors are a curious lot -- and book collectors are in many ways the most curious of them all." Solar Pons. [Berkeley, Calif.]: The Pequod Press, 1979. 6 1/2 x 3 1/2 in.

"Culled from The Pontine Dossier by Colonel Ted Schulz, Old SOP, & printed by General Ruyle, Old SOQ, at The Pequod Press, March 31, 1979 for the Scowrers & Molly Maguires."

C16166. Ruyle, John. "DOGS don't make mistakes." Sherlock Holmes. [Berkeley, Calif.]: John Ruyle, 1986. 6 1/2 x 3 in.

"Printed by John Ruyle, October 21, 1986 for the Quaker Street Irregulars."

C16167. Ruyle, John. "Education never ends, Watson. It is a series of lessons, with the greatest for the last." Sherlock Holmes. [Berkeley, Calif.]: Printed by John Ruyle at the Pequod Press for Ted Schulz, "The Amateur Mendicant Society," January 1981. 6 1/2 x 3 1/4 in.

Three bookmarks, each in the same color, printed, respectively, as a keepsake for members of The Adventuresses of Sherlock Holmes, The Baker Street Irregulars, and The Scowrers and Molly Maguires.

C16168. Ruyle, John. "I am one of those who believe that the folly of a monarch and the blundering of a minister in far-gone years will not prevent our children from being some day citizens of the same world-wide country under a flag which shall be a quartering of the Union Jack with the Stars and Stripes." Sherlock Holmes. Berkeley, Calif.: The Pequod Press, 1985. 6 1/2 x 3 1/4 in.

"Hand-set by John Ruyle in Original Old Caslon and printed December 1985 at The Pequod Press."

C16169. Ruyle, John. "If a man has a hobby he follows it up, whatever his other pursuits may be." Baron Gruner. [Berkeley, Calif.]: The Pequod Press, 1982. 8 3/4 x 1 3/4 in.

"Printed January [October] 1982 at The Pequod Press at the behest of Ted Schulz for Sherlockians everywhere."

C16170. Ruyle, John. I [love] Sherlock Holmes. [Berkeley, Calif.: The Pequod Press, 1982.] 7 1/4 x 3 1/4 in.

"Printed for the third annual meeting of The Old Soldiers of Quaker Street, October 12, 1982."

C16171. Ruyle, John. "The impression of a woman may be more valuable than the conclusion of an analytical reasoner." Sherlock Holmes. [Berkeley]: John Ruyle, January 1983. 6 1/2 x 3 1/2 in. "Printed ... for Ted Schulz in behalf of the members of The Adventuresses of Sherlock Holmes."

C16172. Ruyle, John. "It is only goodness which gives extras, and so I say again that we have much to hope from the flowers." Sherlock Holmes. [Berkeley ' Calif.]: Printed by John Ruyle at the Pequod Press, February 1983. 8 1/2 x 2 1/2 in.

C16173. Ruyle, John. It's Scowrers here and Scowrers there, and always in a whisper! The Valley of Fear. [Berkeley, Calif.]: The Hangdog Press, 1984. 6 1/2 x 3 in.

"Printed March 1984 by Baron Dowson at the Hangdog Press to mark the fortieth anniversary of The Scowrers and Molly Maguires of San Francisco."

C16174. Ruyle, John. "Life is full of whimsical happenings." Sherlock Holmes. [Berkeley, Calif.]: Printed by Baron Dowson at the Hangdog Press, April 1984. 6 1/2 x 3 in.

C16175. Ruyle, John. "A man should keep his little brain-attic stocked with all the furniture he is likely to use, and the rest he can put away in the lumber-room of his library, where he can get it if he wants it." Sherlock Holmes. 8 x 3 in.

"Fifty copies of this keepsake have been printed by John Ruyle, B.S.I. to mark a meeting of the Wichita Bibliophiles in Santa Fe, New Mexico, 17 October 1987, hosted by John Bennett Shaw, B.S.I. & Saul Cohen, B.S.I."

C16176. Ruyle, John. "Mediocrity knows nothing higher than itself." A. Conan Doyle. [Berkeley, Calif.]: The Pequod Press, May 1985. 8 1/2 x 2 1/4 in.

"Printed by John Ruyle May 1985 for the Scowrers & Molly Maguires at The Pequod Press."

C16177. Ruyle, John. "Moonshine is a brighter thing than fog." Sherlock Holmes. [Berkeley, Calif.]: The Pequod Press, March 1987. 5 1/2 x 2 3/4 in.

C16178. Ruyle, John. "A most remarkable bird it proved." Sherlock Holmes. [Berkeley, Calif.]: Printed by Baron Dowson at the Hangdog Press, 1984. 9 1/2 x 3-5/8 in.

"This keepsake, limited to a `Christmas dozen,' was hand-set and printed by Baron Dowson at the Hangdog Press for the Fourth Annual Blue Carbuncle Reading, held the second morning after Christmas 1984 in San Francisco at the Persian Slipper Club, founded by Don and Willy Werby."

C16179. Ruyle, John. "Now that I do know it I shall do my best to forget it." Sherlock Holmes, on being told that January 6, 1985 would be his 131st birthday. [Berkeley, Calif.]: January 1985. 6 1/2 x 3 in.

"Limited to 125 copies printed January 1985 by John Ruyle, B.S.I., for the Scowrers & Molly Maguires of S.F."

C16180. Ruyle, John. "The old hound is the best, when all is said and done." Tobias Gregson. Berkeley, Calif.: The Pequod Press, 1985. 6 1/2 x 3 1/4 in.

"Printed November 28, 1985 at The Pequod Press to mark the 51st birthday of Baron Dowson."

C16181. Ruyle, John. Scowrers! I've heard of them before. The Valley of Fear. [Berkeley, Calif.]: The Hangdog Press, 1984. 6 1/2 x 3 in.

"Printed March 1984 by Baron Dowson at the Hangdog Press to mark the fortieth anniversary of The Scowrers and Molly Maguires of San Francisco."

C16182. Ruyle, John. Sweet Lord, souse me in Sherlock Holmes! [Berkeley]: The Pequod Press, June 1993. 6 1/4 x 3 1/2 in.

"Theodore G. Schulz on his septuagenary celebration."

C16183. Ruyle, John. "There are always some lunatics about. It would be a dull world without them." Sherlock Holmes. [Berkeley, Calif.]: The Pequod Press, March 1987. 6 x 2 in.

C16184. Ruyle, John. "There is no great mystery in this matter." Sherlock Holmes. [Berkeley, Calif.]: John Ruyle, 1986. 8 1/2 x 2 in.

"Printed by John Ruyle, October 21, 1986 for the Stanford Workshop Committee."

C16185. Ruyle, John. "There is something devilish in this, Watson!" Sherlock Holmes. [Berkeley, Calif.]: Hawkshaw Press, May 1987. 8 1/2 x 2 in.

Illustration from the Steven Rothman Archive, Philadelphia.

C16186. Ruyle, John. "A trusty comrade is always of use." Sherlock Holmes. [Berkeley, Calif.]: John Ruyle, January 1983. 6 1/2 x 3 1/2 in.

"Printed ... for Ted Schulz in behalf of members of The Baker Street Irregulars."

C16187. Ruyle, John. "Tut! Tut!" Sherlock Holmes. [Berkeley, Calif.]: The Iron Dyke Company, October 1987. 6 x 2 in.

C16188. Ruyle, John. With his facts Dr. Watson often played fast and loose. Which came first, the blue egg or the goose? This is a thorny question none of us can beg: which came first, the goose or the blue egg? 9 x 3 1/2 in.

"This keepsake, limited to a `Christmas dozen,' was hand-set and printed by Baron Dowson at the Hangdog Press for the Fourth Annual Blue Carbuncle Reading, held the second morning after Christmas 1984 in San Francisco at the Persian Slipper Club, founded by Don and Willy Werby.

C16189. Ruyle, John. "Yes, Jim, there were two bar-tailed ones, and I could never tell them apart." Maggie Oakshott. [Berkeley, Calif.]: "Baron Dowson," Christmas 1985. 9 1/4 x 4 in.

Woodcut by Susan Hosobuchi.

"50 [sic 30] copies printed by Baron Dowson for the Fifth Annual Blue Carbuncle Reading held the second morning after Christmas 1985 at the Persian Slipper Club, San Francisco."

C16190. Ruyle, John. "You can tell an old master by the sweep of his brush." Sherlock Holmes. [Berkeley, Calif.]: The Hangdog Press, 1984. 6 1/2 x 3 in.

"Printed [on three different colors of paper] March 1984 by Baron Dowson at the Hangdog Press to mark the fortieth anniversary of The Scowrers and Molly Maguires of San Francisco."

C16191. Ruyle, John. "You must play your cards as best you can when such a stake is on the table." Sherlock Holmes. [Berkeley, Calif.]: Baron Dowson, January 1984. 9 x 3 in.

"Printed January 1984 by Baron Dowson for the Amateur Mendicant Society and Sherlockians everywhere."

C16192. Schulz, Charles M. Here's the World-Famous Detective Keeping Track of Your Place. [Kansas City, Mo.]: Hallmark, [1981]. 7 x 2 1/2 in. (15OHBM102-8)

A plastic bookmark featuring Snoopy with a deerstalker and magnifying glass.

C16193. Sherlock Holmes. Made in England. Toronto: London Light Ltd., [n.d.] 4 1/2 x 1 1/2 in.

"A British Heritage Bookmark."

A gold-plated bookmark in a plastic box that features an illustration of Baker Street. See also DA3324.

C16194. Summers, Mark D. [Untitled] [Bellmore, N.Y.]: The Antique Press, 1987. 11 x 3 1/2 in.

"In honor of the 1987 Baker Street Irregulars' regular meeting, The Antique Press Prop. Mo Lebowitz (aka Arthur H. Staunton, the forger) has designed & printed Mark Summers' scratchboard of The Master in a limited edition of 170."

The illustration also accompanies Anthony Burgess' article in the January 4, 1987 issue of The New York Times Book Review.

C16195. University of Colorado. Libraries. Interlibrary Loan Service. We Found Your Book. Boulder, Colo.: 1982. 8 1/2 x 2 3/4 in.

Illustrated with a caricature of Holmes.

C16196. -- A3810. Klinefelter, Walter. A Packet of Sherlockian Bookplates. Nappanee, Ind.: Private Press of the Indiana Kid, 1964. [13] p.

Limited to 150 copies.

A scholarly discussion, with reproductions, of eight bookplates that adorn the books of well-known Sherlockians.

C16197. -- B3327. Petty, G. H. "Sherlock Holmes," Devices of Forty-Eight Famous Persons & Vices of Two Not So Famous. Designs by G. H. Petty Printing by J. L. Weygand. Foreword by J. L. Frazier. [Nappanee, Ind.]: Press of the Indiana Kid, 1958. p. 42.

Limited to 250 copies.

A Sherlockian bookplate with text: "In the domain of crime and its scientific detection there will never be another like the brilliant Sherlock Holmes; those who follow can at best be pretenders."

C16198. Butler, W. E. Sherlockian Bookplates. Cambridge: Silent Books, [1992]. 57 p. illus.

"Many bibliophiles have commissioned or themselves created a bookplate with a Sherlockian theme. Did Sherlock Holmes have a bookplate? Did Sir Arthur Conan Doyle have a bookplate? This beautifully illustrated book addresses these questions and explores the overlapping worlds of bookplate collection and Sherlockians." (Cover)

Reviews: ACD, 3 (1992), 215-216 (Barbara Roden). BSPB, No. 11 (July 1992), 24-25 (Jane Sayle); SHJ, 21, No. 1 (Winter 1992), 28 (Geoffrey S. Stavert); SR, No. 11 (Winter Term 1993), 5-6 (Ken Savery).

C16199. Doonan, Dennis A. "Photographic Ex Libris," Bookplates in the News (July 1979), 297.

The author, whose firm is Graphics 1, writes about himself and his ex libris. With a photograph of Doonan's Sherlock Holmes bookplate.

C16200. Fauer, Ilene. Holmes and Watson Bookplates. Paramus, N.J.: Us 2, October 1983.

Black design on a white background. Peel off, self-stick backs. Each set contains ten Holmes and ten Watson bookplates.

C16201. Hartman, Carolyn. Mysterious Bookplates: Sherlock Holmes. New York: The Mysterious Bookshop, 1979. 3 1/2 x 2 1/2 in.

A plastic case containing fifty bookplates, each with a profile of Holmes.

C16202. Murphy, Michael. A Packet of Vincentian Bookplates. Starrett Memorial Library, 1972.

Limited to 12 packets.

Contains a card with a note by Michael Murphy and seven bookplates. One of the two Sherlockian bookplates was illustrated by Fridolf Johnson; the other, a "Needle" caricature of V.S., was done by Wallace Smith.

C16203. Wertheim, Stanley. "The Adventure of the Arthur Conan Doyle Bookplate," Manuscripts, 34, No. 4 (Fall 1982), 279-289. illus.

----------. ----------, CPBook, 5, No. 4 (December 1982), 506-511.

----------. ----------, The Bookplate Journal, 1, No. 2 (September 1983), 65-74. illus.

A discussion of the coat of arms designed for Adrian and used by him on books in the collection at the Château de Lucens (and interpreted by some collectors as indicating books actually owned by Sir Arthur, an interpretation that has no provenance from the bookplate alone).

C16204. Wertheim, Stanley. "The Arthur Conan Doyle Mystery: Toward a Resolution," American Book Collector (NS), 1, No. 5 (September-October 1980), 38-40, 42. illus.

An earlier discussion of the "Sir Arthur Conan Doyle" bookplate prepared by Adrian.

C16205. Wertheim, Stanley. "An Unsolved Conan Doyle Mystery," Book Collector's Market, 4, No. 6 (November-December 1979), 1, 5-7. illus.

----------. ----------, CPBook, 3, No. 2 (June-July 1980), 238-240.

An interesting article, occasioned by the appearance on the West Coast of a number of Doyle books, some inscribed by Doyle, and all bearing his armorial bookplate printed in light brown.