mo-05.2 Minnesota Orchestra Marketing Department Records Finding aid created by Leslie Czechowski University of Minnesota Libraries 12 June 2003

University of Minnesota Libraries Minneapolis, MN 55455

EAD encoding by Leslie Czechowski, 12 June 2003 English Minnesota Orchestra Staff Minnesota Orchestra Marketing Department Records 1955-98 University of Minnesota Libraries. Performing Arts Archives, Manuscripts Division [paa] 14 boxes (5 linear feet) The collection includes correspondence, Marketing Committee meeting reports, staff reports on specific series, marketing summaries, and marketing brochures. PA 12, Series 5.2 English Mezzanine Restrictions on Access

Materials are open to research without restriction except for portions designated as restricted, confidential, or sealed. For the latter material, prior permission in writing from the President of the Minnesota Orchestral Association is required.

Permission to examine this collection will be granted to any qualified researcher upon completion of an application form. The original documents do not circulate and may only be used in the Reading Room of the Manuscripts Division.

Restrictions on Use

Photoreproduction and audio reproduction of any materials in which the Minnesota Orchestral Association holds copyright, shall be performed only with the written permission of the MOA except for photoreproduction of any published materials of the Association in the public domain.

Preferred Citation

Marketing Department Records (PA 12, Series 5.2), Minnesota Orchestra Archives, Performing Arts Archives, University of Minnesota Libraries, Minneapolis.

Acquisition

Transferred to the archives from late 1970s to mid 1980s; 2000.

Processing Information

The collection was processed and the finding aid written by Leslie Czechowski, October 2001 and updated March 2003.

Organization of the Collection

The collection is organized into the following series:

Office records 1955-84

(Boxes 1-4, 6-8)

Correspondence 1971-81

(Boxes 1-2)

Gary Fretheim's files 1976-84

(Box 3)

Sales and promotion files 1978-79

(Box 4)

Audience relations 1955-77

(Boxes 6-7)

Letters 1974-83

(Box 8)

Marketing brochures 1969-98

(Boxes 5, 9-13)

Historical Note

Although a complete list of Marketing staff has not been compliled, staff whose files can be found in this collection include: James Clark, Director of Promotions, 1971-76 Russ Bursch, ? , 1976- Susan Kodner, Audience Development Administrator, 1980s? Kathryn G. Hill, Publicity Assistant Rosemary Price, Publicity Assistant

Scope and Content Note

This includes files from many different offices; the files were merged at some point. They include Marketing Committee meeting reports, staff reports on specific series ( Sommerfest, Weekender Pops, etc.), marketing summaries, and marketing brochures.

Only a small sample of correspondence was retained in Boxes 1-2. They include routine correspondence regarding programs and publicity of events, especially of summer concerts, Rochester & St. Cloud programs, and tour planning.

Boxes 6-7 contain numerous surveys of Orchestra musicians, of county voters, and of Orchestra audience members.

Box 8 contains thank-you letters and letters of comment and complaint from audience members along with responses by Orchestra staff, mainly Richard Cisek. The responses provide insights into Orchestra programming, policies & procedures, labor negotiations, and other matters. Only a sample of representative letters was retained.

Boxes 5, 9-13 contain an extensive set of marketing brochures. Some of the earlier group were from promotion books that may have been kept by members of the Marketing staff. Some brochures may come from the Public Affairs office. During processing it was decided to bring together all unprocessed brochures since they were probably created by Marketing staff. Note that brochures from the 1950s and 1960s are included in the Public Affairs records.

Related Material

See also Series 5.1 (Public Affairs Office) for brochures from the 1950s and 1960s.

Index Terms

This collection is indexed under the following headings in the catalog of the University of Minnesota Libraries. Researchers desiring materials about related topics, persons or places should search the catalog using these headings.

Clark, James Bursch, Russ Fretheim, Gary Hill, Kathryn G. Price, Rosemary Kodner, Susan Minneapolis Symphony Orchestra Minnesota Orchestra Marketing--Minnesota Detailed Contents

The following section contains a detailed list of the materials in the collection.

Office Records 1955-84 Correspondence: Charles C. Fullmer 1971-72 1 Correspondence: James Clark 1971-76 1

12 folders

Correspondence: Charles C. Fullmer 1972 1 Correspondence: Charlotte Karlen 1973-75 2

2 folders

Correspondence: Rosemary Price 1973-78 2

2 folders

Correspondence: Kathryn G. Hill 1974-77 2

3 folders

Correspondence: Susan Kodner 1979-81 2 Marketing 1976-82 3

2 folders

Marketing Department 1979-81 3 Fretheim, Gary 1980-83 3 Summer marketing plan 1980? 3 Marketing Committee 1981 3 Fretheim--Marketing 1982-84 3 Sales and promotion manager 1978 4 Sales and promotion--Meeting minutes 19 4 Sales and promotion 1978-79 4 In-Concert Survey of the Audience Attending the Nov. 11th concert at Northrop Auditorium 1955 6 Report of a Pre-Test Survey on Attitudes Toward the M.S.O. 1955 6 Earl Craig Audience Survey 1973-74 7 Patron/Subscriber Survey 1979 7 Complaint and thank-you letters 1974-83 8

8 folders

Marketing Brochures 1969-98 Miscellaneous marketing brochures 1974-88 5 Brochures from promo book 1969-79 9 Brochures from promo book 1979-81 10 Brochures 1980-84 11 Brochures 1984-91 12 Brochures 1991-98 13 Brochures 1998- 14