cbi00080-12 Control Data Corporation Records Marketing, Sales and Public Relations, 1959-1989. Finding Aid. Prepared by Maria Plonski, Kate Flanagan and Carrie Seib, 2004. Updated by Karen Spilman, 2006. University of Minnesota Libraries June 2005
University of Minnesota Libraries Minneapolis, MN 55455
EAD encoding by Ying Nan, June 2005. English University of Minnesota Libraries. Charles Babbage Institute. [cbi] Control Data Corporation Control Data Corporation records. Marketing, sales and public relations 1959-1989 25 boxes (14.3 cubic feet) This series documents the marketing, sales, and public relations activities of Control Data Corporation. Materials include correspondence, memos, reports, various committee meeting materials, marketing plans, product announcements, and advertisements. CBI 80, Series 12 English Administrative Information Acquisition:

The records were given to the Charles Babbage Institute by Ceridian Corporation in 1991.

 Access to materials:

Access to the collection is unrestricted.

 Copyright:

The Charles Babbage Institute holds the copyright to all materials in the collection, except for items covered by a prior copyright (such as published materials). Researchers may quote from the collection under the fair use provisions of the copyright law (Title 17, U.S. Code).

 Preferred Citation:

Control Data Corporation Records, Marketing, Sales and Public Relations (CBI 80), Charles Babbage Institute, University of Minnesota, Minneapolis.

 Arrangement of Collection

The materials in this collection are organized alphabetically by department and arranged into the following groups:

Industry Marketing Planning Records

Marketing, European Pricing

Pricing Committee and Educational Grants

Public Relations

Sales, Contracts

Sales and Marketing, Customer Installations: Corporate Product Status Reports

Sales and Marketing, Employees' Files

Sales and Marketing, Subject Files

 Scope and Content Note

This series documents the marketing, sales, and public relations activities of Control Data Corporation. Records reflect various functions such as pricing, marketing, and selling computer systems and related products; conducting market analysis research; and preparing reports used for planning. The materials include correspondence, memos, reports, various committee meeting materials, marketing plans, product announcements, and advertisements.

Researchers should consult the following series for additional information on the Control Data Corporation's marketing, sales, and public relations activities:

News Releases Newspaper and Magazine Articles Planing Documents and Reports Product Literature Serial Publications

Acronyms used in this finding aid:

ECS = Extended Core Storage

ESM = Extended Semiconductor Memory

MCC = Microelectronics and Computer Technology Corporation

MERITSS = Minnesota Educational Regional Interactive Time-Sharing System

WMATA = Washington Metropolitan Area Transit Authority

 Related Material

This is one series of the Control Data Corporation Records (CBI 80). Please see the other series finding aids for further information regarding the Control Data Corporation.

Index Terms

This collection is indexed under the following headings in the catalog of the University of Minnesota Libraries. Researchers desiring materials about related topics, persons or places should search the catalog using these headings.

Control Data Corporation -- Public Relations. Control Data Corporation. Advertising -- Computers Computer industry -- Advertising. Computer industry -- Marketing. Box and Folder List

The following section contains a detailed listing of the materials in the collection.

Industry Marketing Planning Records 1 1 Amusement and Recreation, 1972. 1 2 Atomic / Nuclear, 1972. 1 3 Business Products, 1972. 1 4 Business Services, 1972. 1 5 Civilian Agencies, 1972. 1 6 Consulting Services, 1972. 1 7 Education and Non-Profit Research, 1972. 1 8 Education Services, 1972. 1 9 Federal Government, 1972. 1 10 Financial, 1972. 1 11 Geographic Plans, Summary, 1973-1974. 1 12 Geographic Plans by Region, 1973-1974. 1 13 Industry Plans, 1973. 1 14 Manufacturing, 1972. 1 15 Market Exploitation Plans (MEP), Consolidation of, 1972. 1 16 Medical / Health Care, 1972. 1 17 OCR, 1972. 1 18 Planning - Industry Marketing, 1971-1972. 1 19 Planning - Marketing Company, 1974. 1 20 Process Industry, 1972. 1 21 Product Line Planning, 1972-1973. 1 22 Revenue Forecasting, 1972-1973. 1 23 Transportation, 1972. 1 24 Terminals, 1972. 1 25 Utilities, 1972. Marketing, European Pricing 3 1-3 Central Enhancement and Maintenance (CEM) Services, 1976-1978. 3 4 Draft Agreements, 1977. 3 5 Corporate Pricing Committee, 1974, 1977. 3 6 Cyber 170 Pricing, Legal / Tax Analysis - Europe, 1974. 3 7 Data Services - Europe, Policies and Procedures, 1975. European Pricing Committee 3 8-19 1974-1978 3 20-21 Pricing Increases, 1972, 1974. 5 34 "Recommended European Advertising & Sales Promotion Policy," undated. Pricing Committee and Education Grants 22 Educational Grants, 1965-1967. Public Relations 23 1 3000 Series, 1968. 23 2 Application Reports by Country, 1967-1971. 23 3 CDC Advertisements, National and International, year-year. 23 4 Communications Strategy Committee, 1983. 23 5 Corporate Media Relations Plan, 1981. 5 36 Corporate Public Relations Recommendations for CDC, January 1985. 23 6 Seymour Cray (CDC 8600), 1972. 23 7 History, 1972-1983. 23 8 History, Norris, 1972. 23 9 Jozef Stefan Institute, 1973. 23 10 A.T. LeAnce, Correspondence, 1969. 23 11 Lehigh University, 1968. 23 12 Litton Industries, 1968-1972. 23 14 Lockheed Missiles Space Company, 1968-1969. 23 13 Long Beach Memorial Hospital, 1967. 23 15 Long Island Lighting Company, 1970-1974. 23 16 Los Angeles County Hospital, 1967. 23 17 LTV Aerospace Corporation, 1968-1969. 23 18 Lurgi (Germany), 1969-1970. 23 20 Media Relations Guide, 1983. 23 21 Mediscope, 1970. 23 19, 22 Microelectronics and Computer Technology Corp. (MCC) Clippings, 1983. 23 23 Minnesota Educational Computing Consortium, 1978. 23 24 Minnesota Educational Regional Interactive Time-Sharing System (MERITSS), 1972-1973. 23 25 Navy Finance Center, 1973. 23 26-27 News and Magazine Articles, 1978-1987. 23 28 Nuclear-Related Work, Summary, 1982. 23 29 Research and Resource Files, c.1984. 23 30 Standby Statements, 1985-1988. 23 31 Terratech Center, 1979-1985. 23 32 Terratech Center, Photographs / Negs, undated. Title III, Emergency Planning and Community Right-to-Know Act and Toxic Release Inventory 23 33 1988 23 34 Hill and Knowlton (PR Consultants), 1988. 23 35 Substance Fact Sheets, 1988. 24 1 Unbundling / Separate Pricing, 1969. 24 2 University of Aachen, 1968-1970. 24 3 University of Arizona, 1968. 24 4 University of Arkansas, 1968-1970. 24 5 University of Bologna, 1970. 24 6-7 University of Colorado, 1969-1971. 24 8 University of Delaware, 1977. 24 9 University of Georgia, 1971, 1977-1979. 24 10-11 University of London, 1968-1974. 24 12 University of Lowell, 1980. 24 13 University of Manitoba, 1969-1970. 24 14 University of Massachusetts, 1976-1977. 24 15 University of Minnesota, 1967-1971. 24 16 University of Nevada, 1976-1979. 24 17 University of Oslo, 1973-1975. 24 18 University of Paris, 1970. 24 19 University of Rochester, Laboratory for Laser Energetics, 1978-1981. 24 20-21 University of Texas, 1967-1973. 24 22 Various, 1967-1979. 24 23 Verolme United Shipyard (Netherlands), 1970. 24 24 Veteran's Administration Hospital, 1970. 24 25 Victor Business Products, 1978-1979. 24 26 Volkswagen, 1970. 24 27 Washington Metropolitan Area Transit Authority (WMATA), 1972. 24 28 Washington University, 1969-1970. 24 29 Weather Analysis and Forecasting, (Includes Photos 1927-1962), 1964-1969. 24 30 Wells Fargo, 1968. 24 31 West German Aerospace Manufacturer (VFW-Fokkes), 1968-1970. 24 32 Western Electric, 1968-1970. 24 33 Western Union International, Inc., undated. 24 34 Westinghouse Electric, 1967-1973. 24 35 White Bear Lake 916 Vo-tech Institute, 1978-1979. 24 36 World Press Institute, 1972. Sales, Contracts 4 1 ACAMPS, 1970-1971. 4 2-4 AEC / NVOO, 1968-1971. Ai Research 4 5 Data Collection, 1966-1969. 4 6-7 Manufacturing Company, 1971-1973. 4 8 Phoenix, 1964-1969. 4 9 Alameda Naval Air Station, 1964-1968. 4 10 Allstate Insurance Company, 1967-1968. 4 11 American Cancer Society, 1970-1972. 4 12 Ames, 1969-1972. 4 13 Bangert and Company, 1967-1968. 4 14 Braddock, Dunn and McDonald, 1974-1975. 4 15 California Health and Welfare Consolidated Data Center, 1973-1974. 4 16 California Hospital Commission, 1974. 4 17 CFE Air Cargo, 1974-1975. 4 18 Commonwealth of Virginia, 1980. 4 19 County of Sonoma, 1974-1975. 4 20 Data Specs Computer Service, Inc., 1972-1974. 4 21-22 Defense Communications Agency, 1967-1970. 4 23 Del Mar Leasing, 1976-1977. 4 24 Deposit Guarantee Corporation, 1979-1980. 4 25 Federal Home Loan Bank, 1971-1975. 4 26 Four Corners Regional Commission, 1976. 4 27-30 General Research Corporation, 1966-1968. 4 31-32 General Services Administration, 1961, 1976. 4 33 General Services Administration, Transportation and Communication Services, 1968-1969. 5 1 Holmes and Narver, Inc., 1972-1973. 5 2 Methomatics Corporation, 1976-1977. 5 3 Miscellaneous Government / Military Contracts, 1959, 1974-1975. 5 4 NARISCO / NAVLISS, 1971-1971. 5 5 Naval Ship Engineering Center, Combat System Training for the Imperial Iranian Navy, 1974-1975. 5 6 North American Rockwell, 1969-1971. 5 7 "A Proposal for the Enhancement of the Automated Message Entry System." Washington Space and Defense Systems Division, 1969. 5 37 Sandia Laboratory Contracts and Pricing (Volume I), 1978. 5 8 Scherring - Plough Corp., 1980. 5 9 S.E. Rykoff and Company, 1970-1973. 5 10 Sears, Roebuck and Company, 1973. 5 11 Supreme Court of Virginia, 1980. 5 12 Universal Studios, 1969-1976. 5 13 University Computing Company, 1964-1965, 1071-1973. 5 14 University of Oregon Medical School, 1972-1973. 5 15 University of Richmond, 1980. 25 1 U.S. Air Force Contract, 1978. U.S. Army 5 16 Computer Systems Command, 1971-1973. 5 17 Contracting Agency, Europe, 1980. 5 18 Fort Hood Communications, 1972. 5 19 Fort Ritchie, Maryland, 1967-1968. 5 20 U.S. Coast Guard, 1979. U.S. Department of Agriculture 5 21-23 1965-1971. 5 24 Proposal P-1146, 1967-1968. 5 25 U.S. Department of Defense, Defense Supply Service, 1977. U.S. Department of Transportation 5 26 1978-1980. 5 27-28 Federal Aviation Administration, 1978. 5 29 U.S. FAAWTRACEN, 1967-1969. 5 30 U.S. Marine Corps., 1968-1969. 5 31 WCD/DCA, 1968-1971. 5 32 Warner Brothers, Inc., 1969-1973. 5 33 Westat, Incorporated, 1980-1981. Sales and Marketing, Customer Installations: Corporate Product Status Reports Customer Installations: Corporate Product Status Reports, Monthly 6 April 1964-September 1965, May-December 1966. 7 1967. 8 1868. Sales and Marketing, Employees' Files H.D. Lorch 9 1 2550-100 System, 1975-1976. 9 2 3000L, 1976-1977. 9 3 3330X Subsystems, 1975-1976. 9 4 7600 System, 1975, 1977. 9 5 38032 / 34202 Magnetic Tape Systems, 1976. 9 6 ATHENA, 1974, 1976. 9 7 Central Enhancement and Maintenance Services (CEMS), undated. 9 8 Change / Extension of Software Support Category, 1976. 9 9 Cyber 18, 1977. 9 10 Cyber 70, Model 71, 1976. 9 11 Cyber 170, 1974-1977. 9 12 Cyberdata, 1975-1976. 9 13 District Installation Planning for Peripherals, 1975-1976. 10 1-2 "Field Mail-Out," Sales News, 1976. 10 3 General, 1975-1978. 10 4 Management Skills Development Booklets, 1977. 10 5 Mass Storage System, 1975-1976. 10 6 OCR Systems Bulletin, 1976. 10 7 PLATO, 1976-1977. 10 8 STAR (String Array) Computing System, 1976-1977. W.H. Mackie 11 1-3 3000 Product Line, Business Plan Task Force, 1974-1976. 11 4-5 3000L Product Line, 1976-1979. 11 6 9775 Fixed Module Drive, Phase II Review, 1979. 11 7 32111 Printer, Pricing, 1979. 12 1 33501, 33502, 33801PL, 1976, 1979. 12 2-3 38500 Mass Storage System, 1975-1979. 12 4 Competitive Pricing Actions, 1977. 12 5-6 Corporate Pricing Policy Committee, 1978-1979. 12 7-8 Education Services and Products Pricing Committee, 1976-1977. 13 1 End User Steering Committee, 1973-1975. 13 2 Energy Crisis, Effect on CDC, 1973-1974. 13 3 Extended Core Storage (ECS) / Extended Semiconductor Memory (ESM), 1977-1980. 13 4 Focus One Pricing Evaluation, 1979. 13 5 Forecast Comparison Summaries (1973-1975), 1975. 13 6 Forecasts, Various Product Lines, 1978-1979. 13 7 W.H. Mackie, undated. 13 8 Software Pricing and Support Policy, 1979. C.H. Neal 14 1 Design Associates International, Business Plan, 1980. 14 2 Direction '80 / Direction '81, 1978-1980. 14 3 Distributed Data Processing, 1979-1980. 14 4 Industry Council, 1981. 14 5 Industry Marketing, 1980-1981. 14 6-7 Industry Marketing, Strategic Plans, 1981. 14 8 Market Planning, 1981. 15 1 Marketing Business Centers, Planning Meeting, 1981. 14 9 Marketing Business Centers, Strategic Plan, 1981. 15 2-3 Marketing Staff Meetings, 1980-1981. 5 35 Memos, 1981. 15 4 PLATO, 1979-1981. 15 5 Professional Services, Education Support Plan, 1980. Retail Marketing 15 6 Business Center Issues, 1981. 15 7-8 Steering Committee. 1980-1981. 15 9 Strategy Committee, 1981. 15 10 Small Business Market Planning Committee, 1981. 15 11 Technology Centers, 1979. R.D. Shober 16 1-3 Control Data Cybernet Europe, Inc., PLATO, 1978-1979. 16 4 Elbit Computers Limited, 1975-1977. 16 5-8 Electronic Data Processing (EDP), 1978-1979. 16 9-11 Engineering Services, 1977-1979. 16 12 Evolutionary Database Management System (EDMS), 1974-1979. 16 13 Data Services, 1977-1979. 16 14-16 Peripheral Products Co., OEM, 1977-1979. 16 17-18 Professional Services, 1978-1979. 16 19-22 R.D. Shober Files, 1977-1979. G.O. Szumyo 17 1 Administrative Study Group, 1976. 17 2 ALS Orders / Billing, 1975-1976. 17 3 CCRFS Development Committee, 1975-1976. 17 5-6 Cybernet / Technotec, 1978-1979. 17 7-8 Cybernet Commission System, 1973-1975, 1978. 18 1 IBIS-2 Coordination Committee, 1976-1977. 18 2 Legal Service Requests, 1973-1974. 18 3 "Managing Management Time," undated. 18 4 Marketing Reorganization, 1977. PLATO 18 5 Sales Managers Meeting, 1977. 18 6 Services, 1976. 18 7 Regional Managers of Administration, Meeting, 1978. 18 8 Regional Sales Administration Meetings, 1975, 1978. 18 9 Revenue / Billing, 1975-1976. 18 10 1976 Sales Incentive Plan, 1975-1976. 19 1-3 Standing Administrative Committee (SAC), 1976-1978. 19 4 Standing Administrative Committee (SAC), Communications Task, 1977. 19 5 STAR Services, 1976. 19 6 Western Region Administrative Training, 1976. R.J. Werdan

General Manager, Advertising, Sales Promotion, and Product Publicity

 Advertising and Sales Promotion 20 1 Objectives / Strategy, 1973. 20 2 Operating Plan, 1974. 20 3 Correspondence, P.G. Miller, 1975-1976. 20 4 Correspondence, Jim Murdakes, 1974-1977. 20 5 European 100% Club, 1974-1975. 20 6 IBM - Clippings / Press Releases, 1972. 20 7 Joint Ventures, with Romania and Russia, 1973. 20 8 Marketing News, 1972-1975. 20 9 Marketing Operations, Weekly Highlights, 1973-1974. 20 10 Marketing Staff Meeting, Minutes, 1975. 20 11 Mass Storage, Facility Announcement, 1974-1975. 20 12 National Computer Conference, 1973-1974. 21 1-2 Organizational Announcements, 1972-1975. 21 3 Peripheral Products, Executive Seminar, 1974. Phillips Advertising Agency 21 4 1972-1974. 21 5 Reports / Proposals, undated. 21 6 PLATO, 1975. 21 7 Printing and Distribution Task Force, 1979. 21 8 Sales Incentive Program, "Let's Get Moving," 1975-1976. 21 9 San Diego Promotion Plan, 1973. 21 10 WCCO TV, Election Night, 1972, 1978. Sales and Marketing, Subject Files 25 2 100% Club 1 26 3400 Computer System Price Index, 1964. 1 27 7600 Preliminary Marketing Plan, 1968. 25 3 Ad. Planning - Control Data Institutes, 1980. 1 28 Articles and Ad Reprints (Distributed to Sales and Marketing Personnel), 1963-1969. 1 29 Business Opportunity Study: "The Market for a Communications Interface between the IBM 1130 and Data Centers Division [CDC] 3300 / 6600 Network," September 1968. 25 4 Competitive Systems Analysis, 1975. 25 5 Computer Store Survey, September 1980. 1 30 Control Data Corporate Marketing Plans, 1960-1961. 1 31 Corporate Marketing Committee, 1961. Cyber 170 1 32 Failsoft Systems Sales Handbook, 1976. 1 33-34 Internal Announcement Presentation, March 1974. 1 10 Presentation Guide, undated. 1 37 Cyber 205, Service Sales Kit, undated. 2 Dayton's, Total Information System Study, 1966. 25 6 Directory of Externally-Marketed Data Bases, Planned and in Operation, Technology and Information Services, 1981. 25 7 EDP Marketing, 1967-1969. 2 1 "Hardware Report on the 6000/7000 Product Line Gap," 1966. 25 8 "Improving Your Relationship with Customers," undated. 2 2-3 Industrial Data Processing Systems Guide, 1965. 25 9 Industry Marketing Strategic Summaries, 1982-1986. 25 10 Industry Resource Allocation Study, 13 June 1969. 2 4 Market Analysis, Study # 11586: Systems History, 1970. Market Research Studies 2 5 "CDC History of Installed Base of Computer Systems," Study #12,082, February 1973. 25 11 "Chronology of Control Data Corporation," Study # 11,475, April 1972. 2 9 "Depreciable Life" CDC Computer Systems..." Study # 11,358, March 1969. 2 6 "Dimensions of the Process Industries Market..." August 1968. 2 7 "The Electronic Data Processing Industry in Europe," Study #11,257, April 1968. 2 8 "Share of Market: Worldwide, Domestic and Foreign by U.S. Manufacturers, 1952-1967," Study # 11,238, April 1968. 2 10-14 "Soviet Documentary Support..." Study #12,171, Volumes 1-3, December 1972. 2 15 Marketing Delegation of Authority, Revision #10, 1982. 25 12 Marketing Innovation Team Reports, 1961-1967. 2 16 Marketing Operating Manual, 1979. 25 13 Marketing Practices Data Base, 1970. 25 14 Marketing/Sales Plans, Reports and Memos, 1967-1989. 2 17-18 MARKTEC Fact File, undated. 2 20 National Computer Systems, c.1964. 2 21 Peripheral Products Company, 5-Year Marketing Plan, 1974. 2 22 Pocket Price Books, 1963-1964. 2 23-24 Pricing Committee, 1962, 1964-1967. 2 25 Pricing Data, 1966. 2 26 Pricing Manual, 1970. Product Announcements 2 27 3170, undated. 2 28 6200, undated. 2 29 7600, undated. 2 30 Proposal to West Publishing Company, 1965. 25 15 Sales Aids for Omega Lease Plan, 1974. 2 31 University of Wisconsin, 1966-1970. 2 32 Washington Region Sales Organization, FY 1969 Plans.