cbi00080-20 Control Data Corporation Records. Corporate Identity. Prepared by Maria Plonski and Carrie Seib, 2003-2004. University of Minnesota Libraries 2004
University of Minnesota Libraries Minneapolis, MN 55455
EAD encoding by Leslie Czechowski, October 2004. English University of Minnesota Libraries. Charles Babbage Institute Control Data Corporation Control Data Corporation records. Corporate identity. 1961-1987 1.5 cubic ft. (3 boxes) This series consists mainly of analysis and reports on attitudes toward the Control Data Corporation (CDC) and its products, resulting from surveys and studies of CDC employees and outside groups. CBI 80, Series 20 English Administrative Information Use of Materials:

Access to the collection is unrestricted.

Copyright:

The Charles Babbage Institute holds the copyright to all materials in the collection, except for items covered by a prior copyright (such as published materials). Researchers may quote from the collection under the fair use provisions of the copyright law (Title 17, U.S. Code).

Acquisition:

The records were given to the Charles Babbage Institute by Ceridian Corporation in 1991.

Preferred Citation:

Control Data Corporation Records, Corporate Identity (CBI 80), Charles Babbage Institute, University of Minnesota, Minneapolis.

Arrangement of Collection

The files are arranged alphabetically.

 Scope and Content Note

This series consists mainly of analysis and reports on attitudes toward the Control Data Corporation (CDC) and its products, resulting from surveys and studies of CDC employees and outside groups. The outside groups of interest to CDC included potential customers, educators, investors, stock analysts, lenders, and policy makers. The majority of reports regarding outside groups were produced by outside firms. CDC employee surveys and resulting reports were usually produced in-house.

Also included is information on corporate logos, analysis of PLATO advertising, and literature produced by CDC on company identity and the company's Corporate Identification Program, which provided employees with policies and standards for product and corporate identification.

Index Terms

This collection is indexed under the following headings in the catalog of the University of Minnesota Libraries. Researchers desiring materials about related topics, persons or places should search the catalog using these headings.

Control Data Corporation -- Insignia. Control Data Corporation -- Public opinion. Corporate image Box and Folder List

The following section contains a detailed listing of the materials in the collection.

1 1 "An Analysis of Responses to the Control Data Attitude Inventory," January 1973 1 2 "Attitudes of Current and Prospective Customers Toward Control Data Corporation," June 1984 1 3 "Attitudes of Security Analysts and Portfolio Managers Toward Control Data Corporation," May 1984 1 4 "A Basic Review of Control Data Corporation," by Auerbach, Pollak and Richardson, November 1961 1 5 "A Basic Review of Control Data Corporation," by Auerbach, Pollak and Richardson, August 1963 1 6 "Business Educators’ Attitudes Toward Control Data Corporation," May 1984 1 7 "Business Media Attitudes Toward Control Data Corporation," June 1984 1 8 "Control Data Corporation As Seen By Users, Investors, Lenders: A Qualitative Study," 1973 1 9 "Control Data Corporation Study: Draft Report for the Corporate Image Task Force," July 1973 1 10 "Control Data Corporation Systems and Services Post-Wave Evaluation," November 1983 1 11 Corporate Credibility Project, 1979-1982 1 12 "Corporate Identification Program," 1966 1 13 "Corporate Identity Manual," undated 1 14 "Corporate Identity Manual," 1981 1 15 "Corporate Image Study: Wave II," April 1987 1 16 "The Employee View of CDC," 1973 1 17 "Government Policymakers’ Attitudes Toward Control Data Corporation," June 1984 1 18 "Image Survey Supplement to Personnel Research Report #44-73," July 1973 1 19 "Internal Communications: Study Group Final Report," November 1973 1 20 Investment Community Survey, 1983 3 1 New Logo, April 1973-February 1975 1 21 New Logo, March 1975-1976 1 22 "Overview of Constituency Attitudes Toward Control Data Corporation," May/June 1984 1 23 "Perceptions and Awareness of Control Data, Volume I: Research Findings," February 1978 1 24 "Perceptions and Awareness of Control Data, Volume II: Detailed Computer Tabulations," February 1978 1 25 "Perceptions and Awareness of Control Data, Volume I: Research Findings," May 1979 1 26 "Perceptions and Awareness of Control Data, Volume II: Computer Tabulations," May 1979 1 27 "Perceptions and Awareness of Control Data, Volume I: Research Findings," October 1981 1 28 "Perceptions and Awareness of Control Data, Volume II: Detailed Computer Tabulations," October 1981 1 29 "PLATO Advertising Business and Industry Pretest and Posttest Study," October 1983 1 30 "PLATO Advertising Pre-Test Study," July 1982 1 31 "PLATO Teacher Advertising Analysis," November 1983 2 1 "A Report on the Company Image of Control Data Corporation as Perceived by Employees," July 1973 2 2 "Results From the Control Data Domestic Employee Attitude Survey Conducted in April 1984" 2 3 Sandgren and Murtha , Corporate Identity, Logo Samples and Articles, 1969, 1973 2 4 Summary of Control Data Corporation, by Coral Corporation, June 1962